Having used Constant Contact regularly, I fully appreciate the significance of crafting compelling emails that generate traffic to my website or other online materials. A vital aspect of any email campaign is the capability to embed a link. In this article, I will lead you through the steps of including a link in Constant Contact, and share my personal knowledge and thoughts throughout the process.
Step 1: Creating the Text or Image Link
Before we can insert a link, we need to decide what text or image we want to use as our clickable link. This could be a call-to-action phrase like “Click here to learn more” or an image that represents the content we want to link to. Make sure the text or image is relevant to your email content and enticing to your readers.
Once you have your text or image ready, follow these steps to insert a link:
1.1 – Select the Text/Image
If you are working with text, highlight the text you want to turn into a link. If you are using an image, click on the image to select it.
1.2 – Click the Link Button
In the Constant Contact email editor, you’ll find a toolbar at the top. Look for the chain link icon, which represents the link tool. Click on it to open the link editor.
1.3 – Insert the Web Address (URL)
In the link editor, you’ll find a field where you can enter the web address (URL) you want to link to. Make sure to enter the complete URL, including “http://” or “https://”.
<a href="https://www.your-website.com">Click here to visit my website</a>
If you want the link to open in a new window or tab, check the “Open link in a new window” option. This is useful when you want to keep your email open for reference, while allowing your readers to explore the linked content.
1.4 – Customize the Link Text (Optional)
If you want to customize the link text, you can do it in the “Text to display” field. This allows you to use a different text than the original one you selected. For example:
<a href="https://www.your-website.com">Learn more about our products</a>
1.5 – Insert the Link
Once you’ve set up the link parameters to your liking, click the “Insert” button to insert the link into your email.
Step 2: Testing the Link
After inserting the link, it’s important to test it to ensure it’s working correctly. Here’s how you can do it:
2.1 – Preview the Email
In the Constant Contact email editor, there is a preview option that allows you to see how your email will look before sending it out. Use this option to preview your email and check if the link is working as expected.
2.2 – Click the Link
In the preview mode, click the link you inserted to verify if it takes you to the intended destination. Make sure the correct web page or resource opens and that it loads properly.
2.3 – Test on Different Devices
It’s essential to test your email and links on different devices and email clients to ensure a consistent experience for your readers. Test it on desktop computers, laptops, smartphones, and tablets to make sure the link functions properly on all platforms.
Conclusion
Inserting a link in Constant Contact is a straightforward process that allows you to create engaging and interactive emails. By following the steps mentioned above, you can easily add links to your text or images and encourage your readers to take action.
Remember to choose compelling and relevant content for your link, and always test it before sending your email to ensure a smooth user experience.