Why Does Google Login Page Have Dogfood Feedback Link

Productivity Software

Have you ever wondered why the Google login page has a “Dogfood Feedback” link? As a tech enthusiast and someone who has spent countless hours exploring Google’s products, I’ve always been curious about this quirky feature. Today, I want to delve deep into the reasons behind the inclusion of the Dogfood Feedback link on the Google login page.

Firstly, let’s clarify what “dogfooding” means in the tech industry. Dogfooding, also known as “eating your own dog food,” refers to the practice of a company using its own products internally. It’s a way for companies to test and validate the usability and effectiveness of their own software, just as a dog food company would feed its own product to its dogs.

Now, let’s relate this practice to the Dogfood Feedback link on the Google login page. Google, being a company that highly values user feedback and continuously strives to improve its products, encourages its employees to actively use and test their own software. By having the Dogfood Feedback link easily accessible on the login page, Google empowers its employees to offer immediate feedback, report bugs, and suggest improvements.

What sets the Dogfood Feedback link apart from other feedback channels is its prominence and convenience. Placed right on the login page, it serves as a constant reminder to the employees to provide feedback whenever they encounter any issues or have ideas for enhancements. This direct and immediate feedback loop helps Google identify and resolve problems quickly, ensuring that their products are constantly evolving and improving.

Moreover, the inclusion of the Dogfood Feedback link fosters a culture of transparency and collaboration within Google. It shows that the company values the input of its employees and encourages them to actively participate in the development process. By involving employees in testing and gathering feedback, Google can tap into the collective knowledge and expertise of its workforce, making its products more robust and user-friendly.

From a personal standpoint, I find the Dogfood Feedback link on the Google login page to be a testament to the company’s commitment to continuous improvement. It is a reminder that even major tech giants like Google recognize the importance of user feedback and take proactive steps to listen to their employees and users alike.

In conclusion, the inclusion of the Dogfood Feedback link on the Google login page serves multiple purposes. It enables Google employees to provide direct feedback on their own products, facilitates quick bug reporting and idea sharing, fosters a culture of collaboration and transparency, and ultimately leads to the constant improvement of Google’s services. So, the next time you log in to your Google account, remember that behind that simple-looking login page lies a company that actively encourages feedback and values the opinions of its employees.


The Dogfood Feedback link on the Google login page is more than just a quirky feature – it reflects Google’s commitment to continuous improvement and their belief in the power of user feedback. By actively involving their employees in the testing and improvement process, Google ensures that its products are always evolving and meeting the needs of their users. So, the next time you come across the Dogfood Feedback link, take a moment to appreciate the behind-the-scenes efforts that go into making Google’s products better every day.