Where To Advertise Rust Server

Rust Programming

When it comes to advertising your Rust server, there are several strategies you can employ to attract players and build a thriving community. As someone who has been running a Rust server for quite some time, I have tried various methods and learned a thing or two along the way. In this article, I will share my personal insights and provide a comprehensive guide on where to advertise your Rust server.

1. Rust Server Listing Websites

One of the most effective ways to promote your Rust server is by listing it on dedicated Rust server listing websites. These platforms are specifically designed for players to discover and join new servers. Some popular Rust server listing websites include:

Be sure to create an appealing server description, highlighting unique features or gameplay mechanics that set your server apart from others. Including server rules and active admin presence can also attract players who value a well-moderated community.

2. Rust Community Forums

Engaging with the Rust community through forums can be an excellent way to promote your server. Websites like Reddit’s /r/playrust and the official Facepunch forums provide platforms for server owners to showcase their server, share updates, and interact with potential players.

Participating in discussions and contributing valuable content will help establish your server’s credibility and attract interested players. However, remember to abide by each platform’s rules and guidelines to avoid any negative consequences.

3. Social Media

Social media platforms like Facebook, Twitter, and Discord can be powerful tools for promoting your Rust server. Create dedicated pages or groups for your server and regularly share updates, events, and engaging content to keep players informed and interested.

Collaborating with other Rust server owners or content creators can also expand your reach and generate cross-promotion opportunities. Additionally, consider reaching out to popular Rust streamers or YouTubers who might be interested in showcasing your server to their audience.

4. In-Game Advertisement

Utilize the in-game chat and player-to-player interactions to attract players to your Rust server. Be selective with your approach, as excessive or spammy advertisements can be off-putting. A well-crafted message, mentioning your server’s unique features or events, can catch the attention of players and entice them to join.

Remember to prioritize player experience and ensure that your server delivers on the promises made in your advertisements. Providing a welcoming and friendly environment will encourage player retention and attract new players through positive word-of-mouth.


Advertising your Rust server requires a multi-faceted approach, utilizing various online platforms and in-game interactions. The key to successful promotion lies in providing a unique and engaging gameplay experience, consistent communication with players, and cultivating a supportive community.

Remember, building a thriving Rust server takes time and effort, but with the right advertising strategies and a dedicated approach, you can create a vibrant and active player base for your server.