What Did Big R Change Their Name To

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Recently, there has been quite a buzz in the business world about a major name change. If you’re a fan of the retail industry like me, you might have heard that the company formerly known as Big R has made a significant rebranding decision. In this article, I’ll delve into the details of this change, providing you with all the information you need to know.

A New Era Begins

Big R, a well-known retail chain that has been in the game for years, recently unveiled its new name: Bigger and Better. This change represents a fresh start for the company, signaling its commitment to growth, innovation, and improved customer experiences.

As an avid shopper at Big R, I must admit that I was initially taken aback by the name change. After all, Big R has been a staple in my community for as long as I can remember. However, after diving deep into the reasoning behind this decision, I can’t help but feel excited about what the future holds for Bigger and Better.

The Reasons Behind the Change

According to the company’s CEO, the name change was driven by several factors. First and foremost, they wanted to create a brand identity that better reflects their mission and values. The new name, Bigger and Better, embodies their commitment to providing a wider range of products and an enhanced shopping experience.

Moreover, the rebranding aims to attract a broader customer base. As the retail landscape evolves, it’s crucial for companies to adapt and stay relevant. Bigger and Better hopes that their new name will resonate with both existing and potential customers, ultimately driving growth and success.

Implications for Customers

For loyal Big R customers like myself, this name change brings about a mix of excitement and curiosity. Will Bigger and Better continue to offer the same great products and customer service? Will there be any changes to their pricing or loyalty programs? These are all valid questions that are yet to be fully answered.

However, one thing is clear – Bigger and Better is determined to live up to its name. The company has already outlined plans to expand their product offerings, introducing new and exciting items to cater to diverse customer preferences. Additionally, they are investing in technology and training to enhance the overall shopping experience, making it easier and more enjoyable for customers to find what they need.


In conclusion, the rebranding of Big R to Bigger and Better marks a significant turning point for the company. While this change might take some time to get used to, it represents a fresh start and a commitment to growth and improvement. As a loyal customer, I am excited to see what the future holds for Bigger and Better. I have no doubt that they will continue to provide exceptional products and services, ensuring a truly satisfying shopping experience for all.