Hello there! Today, I would like to discuss how you can access MailerLite through Google Analytics. As a blogger and email marketer, I recognize the significance of monitoring the performance of your email promotions. Google Analytics offers valuable information on your website’s traffic and connecting it with MailerLite can offer you a thorough understanding of your email marketing endeavors.
First, you’ll need to have a Google Analytics account set up and connected to your website. If you haven’t done this yet, head over to the Google Analytics website (https://analytics.google.com/) and follow their instructions to get started. Once you have your account set up, you can proceed with the following steps.
Step 1: Enable Google Analytics in MailerLite
To begin, log in to your MailerLite account and navigate to the “Integrations” tab. From there, click on “Google Analytics” and toggle the switch to enable the integration. You will be prompted to enter your Google Analytics tracking ID, which you can find in your Google Analytics account under the “Admin” section. Enter the ID and save your changes.
Step 2: Set Up Goals in Google Analytics
Goals in Google Analytics allow you to track specific actions that users take on your website. In the context of MailerLite, you can set up goals to track email sign-ups, conversions, or any other actions you want to measure. To set up a goal, go to your Google Analytics account and navigate to the “Admin” section. Under “View,” click on “Goals” and then click on the “+ New Goal” button.
Follow the prompts to define your goal and specify the type of action you want to track. For example, if you want to track email sign-ups, you can set the goal type as “Destination” and enter the URL of your thank you page. This way, whenever someone signs up through your MailerLite email campaigns, they will be redirected to the thank you page, and Google Analytics will track it as a conversion.
Step 3: Create Custom UTM Parameters
UTM parameters are tags that you can add to your email campaign URLs to track specific information in Google Analytics. By adding UTM parameters to your MailerLite email campaigns, you can gain insights into how well your campaigns are performing.
To create custom UTM parameters, head to the Google Analytics Campaign URL Builder (https://ga-dev-tools.appspot.com/campaign-url-builder/). Fill in the required fields, such as the website URL, source, medium, and campaign name. Once you’ve filled in the information, the tool will generate a unique URL with the UTM parameters. Copy this URL and use it in your MailerLite email campaigns.
Step 4: Analyze Your Data in Google Analytics
Now that you’ve enabled the integration, set up goals, and added UTM parameters to your email campaigns, it’s time to analyze your data in Google Analytics. Log in to your Google Analytics account and navigate to the “Acquisition” section. From there, you can explore various reports to gain insights into how your MailerLite email campaigns are performing.
For example, you can check the “Source/Medium” report to see which email campaigns are driving the most traffic to your website. You can also monitor goal completions to track the effectiveness of your email sign-up forms or measure the revenue generated from your email campaigns.
Conclusion
Integrating MailerLite with Google Analytics allows you to track the success of your email marketing efforts. By enabling the integration, setting up goals, and using UTM parameters, you can gain valuable insights into how your email campaigns are performing and make data-driven decisions to optimize your marketing strategies. So, go ahead and give it a try!