How To Verify Domain For Facebook Pixel

As a blogger and digital marketer, a crucial tool I utilize for monitoring and evaluating the effectiveness of my Facebook advertising endeavors is the Facebook Pixel. The Facebook Pixel is a compact code that aids in optimizing ads, creating specific audiences, and monitoring conversions on your website. However, prior to utilizing the pixel, it is necessary to verify your domain with Facebook. This article will provide a step-by-step guide on how to verify your domain for the Facebook Pixel.

Why is domain verification important?

Domain verification is a crucial step in the setup process for the Facebook Pixel. By verifying your domain, you ensure that only you have the authority to modify the tracking code on your website. It adds an extra layer of security and prevents unauthorized access to your pixel data. This verification process also helps Facebook in accurately attributing conversions to your ads and providing you with valuable insights about your audience.

Step 1: Accessing Business Settings

The first step in verifying your domain for the Facebook Pixel is to navigate to the Business Settings section of your Facebook Business Manager. Open the Facebook Business Manager and click on the “Business Settings” tab located in the top-right corner of the screen.

Step 2: Adding Your Domain

Once you are in the Business Settings section, scroll down to the “Brand Safety” tab on the left-hand side menu. Click on “Domains” and then select the “Add” button to add your domain.

Step 3: DNS Verification

After adding your domain, Facebook will provide you with a DNS TXT record that you need to add to your website’s DNS settings. This TXT record contains a unique code that verifies your ownership of the domain. You can either add the TXT record manually or use the DNS provider integration option if your domain is hosted with a supported provider.

Step 4: Verifying DNS Setup

Once you have added the DNS TXT record, go back to the Facebook Business Manager and click on the “Verify Domain” button next to your added domain. Facebook will then check whether the DNS TXT record is correctly added to your DNS settings. It may take some time for the verification to complete, so be patient.

Step 5: Complete Verification

Once Facebook has successfully verified the DNS TXT record, you will see a green checkmark indicating that your domain is verified. Congratulations! You have successfully verified your domain for the Facebook Pixel. You can now start using the full range of features and insights that the pixel provides.


Verifying your domain for the Facebook Pixel is an essential step to ensure the accuracy and security of your tracking data. By following the steps outlined in this article, you can easily complete the verification process and gain access to valuable insights about your audience and ad performance. Take the time to verify your domain, and you’ll be on your way to running successful Facebook advertising campaigns.