How To Use Question Feature On Mailerlite

How To Articles

The inquiry function on MailerLite is an exceptional feature that permits you to collect valuable insights from your subscribers. Being a frequent user of MailerLite, I have found this feature to be extremely valuable in increasing the involvement and customization of my email campaigns. In this article, I will lead you through the process of utilizing the inquiry feature on MailerLite, while also including some personal details and opinions.

Getting Started with the Question Feature

First, let’s take a look at how to access and set up the question feature in MailerLite. Once you’re logged into your account, navigate to the “Forms” section and click on the “Create New Form” button. Choose the type of form you want to create, whether it’s a pop-up, embedded form, or landing page.

Once you’ve selected your desired form type, you’ll be taken to the form editor. Here, you can customize the design and content of your form. To add a question, simply drag and drop the “Question” element from the left sidebar onto your form.

Now, let’s add a personal touch to our form. When creating the question, consider using a friendly and conversational tone. For example, instead of asking “What is your age?”, you could ask “How young are you?” This will make your subscribers feel more relaxed and more likely to provide honest responses.

Additionally, you can add some commentary to the question to provide context or share your own experience. For example, if you’re running a fitness newsletter, you could ask “What’s your biggest fitness challenge? As someone who struggled with consistency in the past, I’d love to help you overcome it!” This personal touch helps establish a connection with your subscribers and encourages them to engage with your email campaigns.

Using Question Responses in Your Email Campaigns

Once you’ve collected responses through the question feature, you can leverage this valuable data to create more targeted and personalized email campaigns. MailerLite allows you to segment your subscribers based on their responses, making it easier to send tailored content that resonates with each individual.

For example, if you asked a question about your subscribers’ interests, such as “What topics are you most interested in?”, you can create segments for each topic. This way, you can send targeted emails to subscribers who have indicated a specific interest, increasing the chances of engagement and conversion.

Another great way to use the question feature is to gather feedback or suggestions from your subscribers. You can ask open-ended questions like “How can we improve our newsletter?” or “What type of content would you like to see more often?” This not only shows that you value their opinions but also provides valuable insights for refining your email campaigns.


The question feature on MailerLite is a powerful tool for enhancing engagement and personalization in your email campaigns. By adding personal touches and commentary to your questions, you can create a more welcoming and relatable experience for your subscribers. Furthermore, leveraging the collected responses allows you to send targeted and tailored content, resulting in higher engagement and conversion rates. So go ahead, give it a try, and watch your email campaigns flourish!