How To Use Notion As A Crm

Productivity Software

As a blogger and enthusiastic user of productivity tools, Notion has proven to be a highly adaptable platform that can be tailored for different purposes. I have personally utilized Notion in a unique manner as a Customer Relationship Management (CRM) tool. Within this piece, I intend to impart my personal thoughts and advice on using Notion efficiently as a CRM.

What is Notion?

Notion is an all-in-one workspace that allows users to create and organize notes, databases, tasks, and more. Its flexible structure and powerful features make it an ideal choice for managing customer relationships.

Setting up Your Notion CRM

To get started, create a new Notion page dedicated to your CRM. This will serve as the hub for all your customer-related information. You can customize the layout and add different sections and databases based on your specific requirements.

1. Customer Database

Create a database to store all your customer information. Include fields such as name, email, phone number, company, and any other relevant details. You can also add custom properties to track specific information unique to your business. Use the table view to get an overview of all your customers, or switch to the gallery view for a more visual representation.

2. Contact Log

Keep track of all your interactions with customers by creating a contact log database. This can include emails, phone calls, meetings, or any other form of communication. Include details such as the date, time, purpose, and outcome of each interaction. This will help you stay organized and have a complete history of your customer interactions at your fingertips.

3. Project Management

Notion’s project management capabilities can be leveraged to manage your customer projects and tasks. Create a Kanban board or a to-do list to keep track of the status of projects, assign tasks to team members, and set deadlines. This will help you stay on top of your customer commitments and ensure nothing falls through the cracks.

4. Sales Pipeline

Visualize your sales pipeline by creating a database or board to track the progress of deals. Use different stages such as “Prospecting,” “Contacted,” “Negotiating,” and “Closed” to reflect the current status of each deal. Add relevant information such as deal size, expected close date, and probability of closure to get a clear overview of your sales pipeline.

Adding Personal Touches

One of the advantages of using Notion as a CRM is the ability to add personal touches and customize the platform to reflect your own style and branding. You can add your company logo, choose color schemes that match your brand, and tailor the layout to suit your preferences. This way, you can create a CRM that not only serves its purpose but also aligns with your unique identity.


Using Notion as a CRM has revolutionized the way I manage my customer relationships. Its flexibility, customization options, and powerful features make it a powerful tool for any business. By setting up a dedicated CRM page, creating databases, and leveraging Notion’s project management capabilities, you can streamline your customer management process and improve efficiency. Don’t be afraid to add your personal touches and make it your own. Give Notion as a CRM a try, and see how it can transform your customer interactions.