How To Use Mailerlite With Genesis Enews

How To Articles

I am eager to discuss my own encounter and observations on maximizing the efficiency of MailerLite with Genesis eNews. As a blogger and digital business owner, I recognize the significance of constructing and maintaining a mailing list. It is a crucial resource for any venture, allowing you to directly connect with your audience and boost their involvement. By utilizing MailerLite and Genesis eNews, you can effortlessly create and oversee your email marketing strategy, guaranteeing that your subscribers receive valuable material directly to their inbox.

The Power of MailerLite

Before diving into the details of integrating MailerLite with Genesis eNews, let’s first explore why MailerLite is an excellent choice for your email marketing needs. MailerLite is a robust and user-friendly email marketing platform that offers a wide range of features designed to help you grow and engage your audience.

One of the standout features of MailerLite is its drag-and-drop editor, which makes it easy to create stunning and professional email campaigns without any coding knowledge. Whether you want to send a simple newsletter or a complex automation workflow, MailerLite has got you covered.

Another impressive aspect of MailerLite is its extensive list management capabilities. You can segment your subscribers based on various criteria, such as interests, location, or engagement level, allowing you to send targeted and personalized emails to different segments of your audience. This level of customization ensures that your subscribers receive content that is relevant and valuable to them.

Integrating MailerLite with Genesis eNews

Now, let’s get into the nitty-gritty of integrating MailerLite with Genesis eNews. Genesis eNews is a popular email subscription plugin built specifically for Genesis-powered WordPress websites. It allows you to easily add an opt-in form to your site, capture email addresses, and manage your subscribers.

To get started, you’ll need to have both MailerLite and Genesis eNews installed on your WordPress site. Once you have them installed, follow these steps:

  1. Open your MailerLite account and navigate to the Integrations section.
  2. Search for Genesis eNews in the available integrations and click on it.
  3. Generate an API key in MailerLite and copy it.
  4. Go to your WordPress dashboard and navigate to Genesis eNews Plugin Settings.
  5. Paste the API key into the “MailerLite API Key” field.
  6. Save the changes.

Once you have completed these steps, MailerLite and Genesis eNews will be connected, and you can start collecting email addresses through the opt-in form provided by Genesis eNews. The email addresses will automatically sync with your MailerLite account, allowing you to send targeted emails and automate your email marketing campaigns.


MailerLite and Genesis eNews are a powerful combination that can take your email marketing to the next level. With MailerLite’s user-friendly interface and extensive features, combined with Genesis eNews’ seamless integration, you can build and manage a successful email marketing strategy.

Remember, building a loyal and engaged email list takes time and effort, but with the right tools and strategies, such as MailerLite and Genesis eNews, you can effectively connect with your audience and drive the success of your online business.