How To Use Google Analytics For Mailerlite

How To Articles

‘The use of Google Analytics is extremely beneficial in gaining valuable insights about the effectiveness of your MailerLite campaigns. Combining the use of MailerLite and Google Analytics has greatly improved my understanding of email marketing and can do the same for you.’
Rephrased: Utilizing Google Analytics is a highly effective approach to gaining valuable insights on the success of your MailerLite campaigns. As an individual who has extensively worked with both MailerLite and Google Analytics, I can confirm that integrating these two platforms can significantly enhance your understanding of your email marketing strategies.

Before we dive into the details, let me briefly explain what MailerLite and Google Analytics are. MailerLite is an email marketing platform that allows you to create and send beautiful newsletters, automated campaigns, and more. Google Analytics, on the other hand, is a web analytics service provided by Google that tracks and reports website traffic and user behavior.

Integrating MailerLite with Google Analytics

To start harnessing the power of Google Analytics for your MailerLite campaigns, you’ll need to connect the two platforms. Here’s how you can do it:

  1. Log in to your MailerLite account and navigate to the “Integrations” section.
  2. Find and select the “Google Analytics” integration option.
  3. Follow the prompts to authorize MailerLite to access your Google Analytics account.
  4. Once the integration is set up, you’ll need to add tracking codes to your email campaigns.

Adding tracking codes to your email campaigns is crucial for capturing data in Google Analytics. These tracking codes allow you to see which emails are driving traffic to your website, which pages your subscribers are visiting, and more.

Tracking Email Campaign Performance

Now that the integration is complete and the tracking codes have been added, let’s explore some of the valuable insights you can gather using Google Analytics for your MailerLite campaigns:

  • Open Rates: Google Analytics can track the number of visitors who open your emails. This information can help you gauge the effectiveness of your subject lines and understand how engaging your email content is.
  • Click-through Rates: With Google Analytics, you can track the number of subscribers who click on links within your emails. This data can help you identify the most engaging content and optimize your email designs to encourage more clicks.
  • Conversion Rates: By setting up conversion goals in Google Analytics, you can track the number of subscribers who complete a desired action on your website, such as making a purchase or filling out a form. This information can provide valuable insights into the effectiveness of your email campaigns in driving conversions.

By analyzing these metrics, you can gain a deeper understanding of the performance of your MailerLite campaigns and make data-driven decisions to optimize your email marketing strategy.


Integrating Google Analytics with MailerLite can provide you with valuable insights into the performance of your email campaigns. By tracking metrics such as open rates, click-through rates, and conversion rates, you can optimize your email marketing strategy and drive better results. Remember to regularly analyze the data and make adjustments to your campaigns based on the insights you gather. Happy analyzing!