How To Use Google Ads Promotional Credit

How To Articles

Utilizing Google Ads promotional credits is an effective method for enhancing your online advertising endeavors, without breaking the bank. As someone who has utilized these credits myself, I can attest to their usefulness in expanding your audience and increasing website traffic.

First, let me explain what Google Ads promotional credits are. These are essentially free advertising credits that Google provides to new advertisers to encourage them to use their platform. These credits can vary in amount and are often given as a bonus when you first sign up for a Google Ads account.

So, how do you use these promotional credits effectively? Here are some steps to get started:

1. Create a Google Ads Account

The first step is to create a Google Ads account if you haven’t already done so. Visit the Google Ads website and follow the sign-up instructions. It’s a straightforward process, and you should be able to set up your account in no time.

2. Redeem your Promotional Credit

Once you have your Google Ads account set up, you’ll need to redeem your promotional credit. This can usually be done by entering a promotional code during the account setup process or in the billing section of your account. Keep in mind that promotional credits typically have an expiration date, so be sure to use them before they expire.

3. Set Up your Ad Campaign

Now that you have your promotional credit, it’s time to create your ad campaign. Start by defining your advertising goals and target audience. Think about what keywords and demographics you want to target to ensure that your ads reach the right people.

Next, you’ll need to create your ads. Google Ads offers various ad formats, including text ads, display ads, and video ads. Choose the format that best suits your advertising goals and create compelling ad copy that will engage your audience.

Don’t forget to set your budget and bidding strategy. With promotional credits, you have the opportunity to test different bidding strategies and see what works best for your business.

4. Monitor and Optimize your Campaign

Once your campaign is up and running, it’s important to monitor its performance regularly. Keep an eye on the key metrics such as click-through rate (CTR), conversion rate, and cost per conversion. This will help you assess the effectiveness of your ads and make any necessary adjustments.

Consider using the Google Ads reporting tools to gain insights into your campaign’s performance. You can track the performance of different keywords, ad groups, and demographics to identify areas for improvement.


Google Ads promotional credits can be a valuable asset for businesses looking to maximize their online advertising efforts. By following these steps, you can make the most of your promotional credit and reach a wider audience. Remember to regularly monitor and optimize your ad campaign to ensure that you’re getting the best results.