How To Use Facebook Pixel For Remarketing

How To Articles

Facebook Pixel is a valuable resource that enables you to monitor and enhance your Facebook advertising campaigns. As a digital marketer, I have found Facebook Pixel to be crucial in retargeting efforts. In this article, I will provide a step-by-step guide on how to set up and utilize Facebook Pixel for retargeting, as well as offer some personal advice and recommendations.

What is Facebook Pixel?

Facebook Pixel is a snippet of code that you place on your website to track user behavior, conversions, and optimize your Facebook ad campaigns. It provides valuable insights into how users interact with your website after seeing your Facebook ads.

By using Facebook Pixel, you can create remarketing campaigns to target users who have already shown interest in your products or services. This gives you the opportunity to re-engage with potential customers and increase conversions.

Setting Up Facebook Pixel

Setting up Facebook Pixel is a straightforward process. First, you need to create a Facebook Pixel in your Facebook Ads Manager account. Once created, you will be provided with a Pixel ID, which you need to add to the code snippet on your website.

To add the Pixel code to your website, you have two options. You can either manually add the code to your website’s header or use a plugin or tag manager to automatically add the code for you.

If you’re comfortable with coding, I recommend manually adding the Pixel code to your website’s header. This gives you more control over where the code is placed and ensures it loads properly on all pages of your site.

Using Facebook Pixel for Remarketing

Once you have set up Facebook Pixel on your website, you can start using it for remarketing. The first step is to create a custom audience based on the actions users take on your website. This could include visiting a specific page, making a purchase, or adding items to their cart.

Creating a custom audience allows you to target users who have already shown interest in your products or services. This means your ads will be more relevant to them, increasing the likelihood of conversions.

Next, you can create a remarketing campaign using the custom audience you just created. In your Facebook Ads Manager, select the objective for your campaign and choose the custom audience you want to target. Then, set your budget, ad creative, and schedule for your campaign.

It’s important to continuously monitor and optimize your remarketing campaigns. By analyzing the data provided by Facebook Pixel, you can make informed decisions about ad placements, targeting, and ad creative.


Using Facebook Pixel for remarketing is a game-changer for digital marketers. It allows you to track user behavior, create custom audiences, and optimize your ad campaigns for maximum conversions. By harnessing the power of Facebook Pixel, you can engage with potential customers who have already shown interest in your products or services, increasing the chances of turning them into loyal customers.