How To Use Facebook Ads Manager 2021

How To Articles

Rewritten: Facebook Ads Manager is a robust platform that enables businesses to conduct precise advertisement campaigns on the largest social media network in the world. As an experienced user of Facebook Ads Manager, I can attest to its vital role in my marketing tactics. In this article, I will provide you with a comprehensive walkthrough of how to utilize Facebook Ads Manager in 2021, sharing my personal expertise and in-depth analysis of its diverse capabilities.

Getting Started with Facebook Ads Manager

If you haven’t already done so, the first step is to create a Facebook Business Manager account. This will serve as the central hub for managing your Facebook Pages, ad accounts, and team members. Once you have set up your Business Manager account, you can access Facebook Ads Manager by clicking on the “Ads Manager” tab in the left-hand menu.

After accessing Ads Manager, you will be greeted with an overview of your ad account’s performance. This dashboard provides a snapshot of key metrics such as ad spend, impressions, and click-through rates. You can customize this dashboard to display the metrics that matter most to you by clicking on the “Customize Columns” button.

Creating Your First Ad Campaign

Now that you have familiarized yourself with the Ads Manager dashboard, it’s time to create your first ad campaign. Start by clicking on the “Create” button and selecting “Campaign” from the dropdown menu. Facebook Ads Manager offers several campaign objectives, including brand awareness, lead generation, and conversions. Choose the objective that aligns with your marketing goals.

Next, you will be prompted to configure your ad set. This is where you define your target audience, budget, and scheduling. Facebook offers a wide range of targeting options, allowing you to reach people based on their demographics, interests, and behaviors. Take advantage of this granular targeting to maximize the effectiveness of your ads.

Once you have set up your ad set, it’s time to craft your ad creative. Facebook Ads Manager supports various ad formats, including images, videos, and carousels. Depending on your campaign objective, you can choose the format that best showcases your products or services. Don’t forget to write compelling ad copy and include a strong call-to-action to encourage users to take the desired action.

Monitoring and Optimizing Your Ad Campaigns

Once your ad campaign is live, it’s important to closely monitor its performance and make any necessary optimizations. Facebook Ads Manager provides a plethora of performance metrics that allow you to gauge the effectiveness of your ads. Keep an eye on metrics such as click-through rate, conversion rate, and return on ad spend.

If you notice that certain ads or ad sets are underperforming, don’t hesitate to make adjustments. This could involve tweaking your targeting, modifying your ad creative, or revising your ad copy. Facebook Ads Manager makes it easy to make these changes on the fly, allowing you to optimize your campaigns in real-time.


Using Facebook Ads Manager in 2021 has been a game-changer for me and countless other businesses. Its robust features and advanced targeting options have allowed me to reach my target audience with precision and drive meaningful results. Whether you’re looking to increase brand awareness, generate leads, or boost sales, Facebook Ads Manager is a tool that should not be overlooked. So, go ahead and dive into the world of Facebook advertising, and watch your business soar to new heights!