How To Turn Off Optimized Targeting Google Ads

How To Articles

Throughout this article, I will guide you through the steps of disabling optimized targeting in Google Ads. As someone with multiple years of experience utilizing Google Ads, I recognize the significance of optimizing targeting for enhanced ad effectiveness. Nonetheless, circumstances may arise where you may need to deactivate this function for different reasons, and I will demonstrate how to accomplish this task.

To turn off optimized targeting for Google Ads, follow these steps:

Step 1: Sign in to your Google Ads account

The first thing you need to do is sign in to your Google Ads account. If you don’t have an account yet, you will need to create one.

Step 2: Navigate to the “Campaigns” tab

Once you’re logged in, click on the “Campaigns” tab at the top of the page. This will take you to the campaigns dashboard where you can manage your ad campaigns.

Step 3: Select the campaign you want to modify

From the list of campaigns, select the one that you want to turn off optimized targeting for. Click on the campaign name to open the campaign settings.

Step 4: Go to the “Settings” tab

Once you’re on the campaign settings page, click on the “Settings” tab. This is where you can modify the campaign settings.

Step 5: Scroll down to the “Network settings” section

Scroll down the settings page until you see the “Network settings” section. This is where you can adjust the targeting options for your ads.

Step 6: Turn off optimized targeting

Within the “Network settings” section, you’ll find an option called “Optimized targeting.” By default, this option is enabled. To turn it off, simply toggle the switch to the “Off” position. This will disable the optimized targeting feature for your campaign.

It’s important to note that turning off optimized targeting may affect the performance of your ads. Google’s optimized targeting uses machine learning algorithms to deliver your ads to the most relevant audience, which can help improve your ad performance. However, there may be situations where you want more control over your targeting and disabling this feature can be beneficial.


Disabling optimized targeting for Google Ads is a simple process that can be done within your campaign settings. While it’s important to consider the potential impact on ad performance, there are times when you may want to have more control over your targeting. By following the steps outlined in this article, you can easily turn off optimized targeting for your Google Ads campaigns.