How To Trigger A Campaign In Aweber

How To Articles

Being a frequent user of AWeber, I am enthusiastic about imparting my expertise on how to initiate a campaign using AWeber. AWeber is a widely-used email marketing software that enables users to effortlessly create and automate email campaigns. In this article, I will lead you through the steps of triggering a campaign in AWeber, including personal insights and commentary throughout.

Step 1: Login to Your AWeber Account

The first step is to log in to your AWeber account. If you don’t have an account yet, you can easily create one by visiting their website at Once logged in, you will be redirected to the main dashboard where you can access all the features of AWeber.

Step 2: Navigate to the Campaigns Section

Next, navigate to the “Campaigns” section within AWeber. This is where you can create and manage your email campaigns. Click on the “Campaigns” tab in the top navigation bar to proceed.

Step 3: Create a New Campaign

Once you’re in the Campaigns section, click on the “Create a Campaign” button to start creating a new campaign. You will be prompted to provide a name for your campaign, as well as select the list you want to associate it with.

Step 4: Set Up Your Trigger

Now comes the exciting part – setting up the trigger for your campaign. A trigger is an event or action that initiates your email campaign. AWeber offers several triggers to choose from, including:

  1. Subscribes: This trigger is activated when someone new subscribes to your email list.
  2. Tag Applied: This trigger is activated when a specific tag is applied to a subscriber.
  3. Custom Field Value Changed: This trigger is activated when a specific custom field value is changed for a subscriber.
  4. Specific URL Clicked: This trigger is activated when a subscriber clicks on a specific URL in one of your emails.

Choose the trigger that best suits your campaign goals and follow the on-screen instructions to configure it accordingly. You can add multiple triggers to your campaign if needed.

Step 5: Build Your Email Sequence

Once you’ve set up your trigger, it’s time to start building your email sequence. An email sequence is a series of emails that will be sent out automatically to your subscribers based on the trigger you’ve set up.

Click on the “Messages” tab within your campaign to start creating and configuring your emails. AWeber provides a drag-and-drop email editor that allows you to design beautiful and engaging emails easily.

Take your time to craft compelling email content, add personal touches, and create a sequence that provides value to your subscribers. You can schedule the emails to be sent out immediately after the trigger is activated, or set specific intervals between each email.


Triggering a campaign in AWeber is a powerful way to automate your email marketing efforts. By following the steps outlined in this article, you can create and configure your campaigns with personalized touches and commentary to engage your subscribers effectively.

Remember to always test your campaigns before launching them to ensure everything is working as intended. Happy campaigning!