How To Tag In Aweber

Welcome to my blog! Today, I would like to discuss the efficient usage of tagging in AWeber. Having used AWeber for a considerable amount of time, I am certain that tagging is a valuable tool that can significantly improve your email marketing strategies. So, without delay, let’s explore the concept of tagging in AWeber!

What is Tagging in AWeber?

In simple terms, tagging in AWeber allows you to label your subscribers based on their behavior, interests, or any other criteria you define. These tags can be used to segment your email list and send targeted messages to specific groups of subscribers. By properly utilizing tags, you can deliver more personalized content, increase engagement, and ultimately drive better results from your email marketing efforts.

How to Create Tags in AWeber

Creating tags in AWeber is a straightforward process. Here’s a step-by-step guide:

  1. Login to your AWeber account and navigate to the “Subscribers” tab.
  2. Select the specific list you want to work with.
  3. Click on the “Tags” option in the left-hand menu.
  4. Click on the “Create a Tag” button.
  5. Name your tag and optionally provide a description.
  6. Save your tag.

That’s it! You have successfully created a tag in AWeber.

How to Apply Tags to Subscribers

Now that we have created a tag, let’s learn how to apply it to subscribers:

  1. Select the subscribers you want to tag by checking the checkboxes next to their names.
  2. Click on the “More” button above the subscriber list.
  3. Choose the “Apply Tag” option.
  4. Select the tag you want to apply from the dropdown menu.
  5. Click on the “Apply Tags” button to confirm.

Voila! The selected subscribers have been tagged with the chosen tag.

Using Tags in Your Email Campaigns

Now comes the exciting part – utilizing tags in your email campaigns. Here are a couple of examples to give you some ideas:

  • Personalized Welcome Series: Create a welcome email series that includes different content based on the tags a subscriber has. For example, if a subscriber is tagged as “Interested in Fitness,” you can send them fitness-related content in their welcome emails.
  • Re-engagement Campaign: Identify inactive subscribers by creating a tag for subscribers who haven’t opened any of your emails in the last 90 days. Then, send them a targeted re-engagement campaign to try and win them back.


Tagging in AWeber is a powerful tool that can take your email marketing to the next level. By segmenting your email list and delivering personalized content, you can improve engagement, build stronger relationships with your subscribers, and ultimately drive better results. So, don’t hesitate to start exploring the possibilities of tagging in AWeber today!