How To Style Woocommerce Shop Page

I had the exciting opportunity to design the shop page for my own online store using WooCommerce. It was a thrilling experience that gave me the ability to tailor the appearance of my shop, providing a one-of-a-kind and individualized experience for my customers. In this article, I will outline the process I used to style my WooCommerce shop page and incorporate those special details that truly make a difference.

Before we dive into the technical details, let’s talk about the importance of a well-designed shop page. Your shop page is the digital storefront of your online business, and just like a physical store, it should be inviting and visually appealing. A thoughtfully styled shop page can help build trust with your customers, encourage them to explore your products, and ultimately lead to more sales.

Step 1: Choose a Theme

The first step in styling your WooCommerce shop page is to choose a theme. WooCommerce integrates seamlessly with most WordPress themes, but I recommend selecting a theme that is specifically designed for WooCommerce. These themes often come with built-in shop templates and styling options that will make your life much easier.

There are plenty of free and premium WooCommerce themes available, so take some time to explore different options and find one that suits your brand and aesthetic. Once you’ve chosen a theme, install and activate it on your WordPress site.

Step 2: Customize Shop Layout

Now that you have your theme set up, it’s time to customize the layout of your shop page. Most WooCommerce themes include a settings panel or customizer that allows you to make changes to your shop layout without writing any code.

Start by navigating to your WordPress dashboard and finding the customization options for your chosen theme. Look for settings related to the shop page or WooCommerce and explore the available options. You may be able to choose the number of products displayed per row, adjust the spacing between products, or even change the overall layout of the shop page.

If you want to go even further and have more control over the layout, you can use a page builder plugin like Elementor or Beaver Builder. These plugins allow you to create custom layouts for your shop page using a drag-and-drop interface. With a page builder, the possibilities are endless, and you can truly make your shop page unique and personalized.

Step 3: Customize Colors and Typography

Now that you have the layout of your shop page sorted, it’s time to add those personal touches through colors and typography. Customizing the colors and typography of your shop page is an effective way to create a cohesive and branded look for your online store.

Again, most WooCommerce themes come with customization options for colors and typography. Head back to the customization panel or customizer of your chosen theme and look for settings related to colors and typography. Here, you can usually change the primary and secondary colors used on your shop page, as well as the fonts and font sizes.

If the customization options provided by your theme are not sufficient for your needs, you can always add custom CSS to override the default styles. WooCommerce provides a handy custom CSS field where you can add your own CSS code. This allows you to fine-tune the appearance of your shop page to your heart’s content.

Step 4: Add Personal Touches

Now comes the fun part – adding personal touches to your shop page. This is where your creativity can truly shine and make your shop page stand out from the rest. Here are some ideas to get you started:

  • Add a personalized welcome message or banner at the top of your shop page.
  • Include customer testimonials or reviews to build trust.
  • Showcase featured or best-selling products in prominent positions.
  • Create custom product category sections with eye-catching images.
  • Add a search bar or filters to make it easier for customers to find what they’re looking for.

Remember, the goal is to create a unique and memorable shopping experience for your customers. Think about what sets your brand apart and find ways to incorporate that into your shop page.


Styling your WooCommerce shop page is a creative process that requires attention to detail and a deep understanding of your brand. By choosing the right theme, customizing the layout, colors, and typography, and adding personal touches, you can create a shop page that is not only visually appealing but also reflects the essence of your brand.

So go ahead, roll up your sleeves, and embark on the adventure of styling your WooCommerce shop page. Let your creativity take the lead, and don’t be afraid to try new things. After all, it’s those personal touches that will make your shop page truly unique and memorable.