How To Stop Google Personalised Ads

How To Articles

Have you ever noticed the personalized ads that appear while you’re browsing the internet? This is not a coincidence, but rather a form of advertising called personalized advertising. Companies like Google use your browsing history, search queries, and other data to display targeted ads that they believe will be more relevant to you.

While some people find personalized ads helpful, others may find them intrusive or concerning. If you fall into the latter category, I’m here to help. In this article, I’ll share some tips and tricks to stop Google personalized ads and regain your privacy while browsing the web.

Why are personalized ads concerning?

Personalized ads raise concerns about privacy and the collection of personal data. Many people feel uncomfortable knowing that their online activities and interests are being tracked and used to serve them targeted ads.

Additionally, personalized ads can sometimes create a filter bubble, where the information and perspectives we are exposed to become limited and biased. As algorithms analyze our data and show us content based on our past behaviors and preferences, we may miss out on diverse viewpoints and alternative perspectives.

Step 1: Adjust your ad settings

The first step to stop personalized ads is to adjust your ad settings on Google. Here’s how:

  1. Visit the Google Ads Settings page.
  2. Sign in with your Google account if prompted.
  3. Review the information about personalized ads and their benefits. Keep in mind that disabling personalized ads may result in seeing more generic ads.
  4. Toggle off the “Ad personalization” switch to disable personalized ads.

By following these steps, you will be able to turn off personalized ads on your Google account.

Step 2: Clear your browsing history and cookies

Google uses your browsing history and cookies to track your online activities and serve personalized ads based on your interests. Clearing this data can help reduce the personalization of ads:

  1. Open your web browser and go to the settings or preferences menu.
  2. Locate the option to clear browsing history and cookies.
  3. Select the desired time range or choose to clear all data.
  4. Click on the “Clear” or “Delete” button to remove the browsing history and cookies from your browser.

Step 3: Opt out of personalized ads on specific websites

Even if you disable personalized ads on Google, some websites may still show you targeted ads based on their own tracking systems. To opt out of personalized ads on specific websites, you can use the Digital Advertising Alliance’s (DAA) AdChoices tool. Here’s how:

  1. Visit the DAA AdChoices website.
  2. Click on the “Choose All Companies” button to opt out of personalized ads from all participating companies.
  3. Follow the prompts to complete the opt-out process.

By opting out through the DAA AdChoices tool, you can further limit the personalized ads you encounter while browsing the web.


Personalized ads have become an integral part of our online experience. While they can be useful for some, others may have concerns about their impact on privacy and information diversity. By following the steps outlined in this article, you can regain control over the ads you see and reduce the level of personalization. Remember, it’s your right to protect your privacy and shape your online experience according to your preferences.