How To Split Test Subject Lines In Aweber

How To Articles

When discussing email marketing, a very successful tactic is conducting split tests on subject lines. Split tests allow for comparison of multiple subject lines to determine which yields higher open and click-through rates. In this article, I will guide you through the steps of conducting split tests on subject lines in AWeber and provide my personal insights and commentary throughout.

Why Split Test Subject Lines?

Before we dive into the specifics of split testing subject lines in AWeber, let’s talk about why it’s important. Your email subject line is the first thing your subscribers see in their inbox. It’s what determines whether or not they open your email. By split testing different subject lines, you can gather data on what kind of subject lines resonate best with your audience, and ultimately improve your email open rates.

Step 1: Creating a Split Test

To get started with split testing subject lines in AWeber, log in to your account and navigate to the Messages tab. From there, click on the Create a Message button and select the Broadcast option.

Next, you’ll need to choose your email template and fill in the content of your email. This is where you can inject some of your own personal touches and commentary. Make sure to provide valuable content that is relevant to your subscribers. Remember, it’s all about building a strong relationship with your audience.

Step 2: Setting Up the Split Test

Once you’ve finished writing your email, it’s time to set up the split test for your subject line. In the Subject Line field, click on the split test icon (usually represented by a dice or two arrows). A popup window will appear, allowing you to enter multiple subject lines for testing.

Here’s where your personal touch comes in. Think about what kind of subject lines would catch your attention as a subscriber. You can get creative and test different approaches, such as using emojis, posing questions, or adding a sense of urgency. Don’t be afraid to experiment and think outside the box.

Step 3: Analyzing the Results

After you’ve sent out your email, AWeber will automatically track the performance of each subject line in your split test. You can access the results by going to the Broadcasts tab and clicking on the Report button for the specific email.

This is where you can analyze the data and see which subject line performed the best. Pay attention to the open rates, click-through rates, and any other relevant metrics. Use this information to refine your future email subject lines and improve the overall success of your email marketing campaigns.


Split testing subject lines in AWeber is a valuable practice that can significantly impact the effectiveness of your email marketing efforts. By experimenting with different subject lines and analyzing the results, you can optimize your email open rates and engage your subscribers more effectively. Remember to add your personal touches and commentary to make your emails stand out. So why not give it a try and see how split testing can take your email marketing to the next level!