How To Set Up Mailerlite For Purchases

How To Articles

Enabling MailerLite for transactions has the potential to greatly benefit your e-commerce venture. With its user-friendly interface and robust tools, MailerLite streamlines the automation of your email marketing efforts and enhances your revenue. In this guide, I will walk you through the steps of configuring MailerLite for purchases, as well as offer some personal advice and techniques to maximize the platform’s capabilities.

Why Choose MailerLite?

Before we dive into the setup process, let’s explore why you should consider using MailerLite for your purchase emails. One of the main advantages of MailerLite is its affordability. It offers a free plan that allows you to send up to 12,000 emails per month to 1,000 subscribers. This is a great option for small businesses or those just getting started.

MailerLite also offers a user-friendly interface, making it easy for beginners to navigate and set up their email campaigns. With its drag-and-drop editor, you can design beautiful and engaging emails without any coding knowledge. Plus, MailerLite provides powerful automation features, such as triggered emails and personalized tags, which can help you deliver the right message to the right customer at the right time.

Setting Up MailerLite for Purchases

Now, let’s get into the nitty-gritty of setting up MailerLite for purchases. Follow these steps:

  1. Create an Account: Visit the MailerLite website and sign up for an account. Fill in the required information and verify your email address.
  2. Create a List: Once you’re logged in, go to the Lists tab and create a new list. Name it something relevant to your purchase emails, like “Customers” or “Purchases.”
  3. Add Subscribers: Click on the newly created list and choose the “Add Subscribers” option. You can manually add subscribers or import a CSV file of your existing customer data.
  4. Set Up Automation: Now it’s time to set up automation for your purchase emails. Go to the Automation tab and click on “Create Workflow.” Choose a trigger for your automation, such as “New Purchase” or “Order Confirmation.”
  5. Design Your Email: Use MailerLite’s drag-and-drop editor to design your purchase email. Add personal touches, such as your brand logo and a friendly message thanking the customer for their purchase.
  6. Add Product Recommendations: To make your purchase emails more personalized and effective, consider adding product recommendations based on the customer’s previous purchases or browsing history. This can be done using MailerLite’s personalization tags.
  7. Set Sending Time: Choose the best time to send your purchase emails. Consider factors such as your target audience’s time zone and their purchasing behavior.
  8. Test and Send: Before sending your purchase emails to your entire subscriber list, make sure to test them. Send a test email to yourself or a colleague to check for any formatting or content issues. Once you’re satisfied, hit the send button!


Setting up MailerLite for purchases can have a significant impact on your online business. By automating your email marketing campaigns, you can engage with your customers, build strong relationships, and ultimately increase your sales. With MailerLite’s user-friendly interface and powerful features, the setup process becomes seamless, even for beginners. Make sure to add personal touches, such as your brand logo and a friendly message, to create a memorable and personalized experience for your customers. So, what are you waiting for? Start setting up MailerLite for purchases and take your email marketing to the next level!