Setting up Google Display Ads can be a powerful way to expand your online presence and reach a wider audience. As a digital marketer, I have had my fair share of experiences with Google Display Ads, and I can assure you that with the right approach, you can achieve great results. In this article, I will guide you through the process of setting up Google Display Ads in 2019, providing you with detailed steps and personal insights to help you get the most out of your campaigns.
Understanding Google Display Ads
Before diving into the setup process, it’s important to have a clear understanding of what Google Display Ads are and how they work. Google Display Ads are a form of online advertising that appears on websites within the Google Display Network (GDN). The GDN includes millions of websites, blogs, and apps where you can display your ads to potential customers.
One of the key advantages of Google Display Ads is their ability to reach a wide and diverse audience. With a well-crafted ad and the right targeting options, you can easily reach users who are interested in your products or services.
Step 1: Creating a Google Ads Account
The first step in setting up Google Display Ads is creating a Google Ads account. If you already have one, you can skip this step. To create a new account, go to the Google Ads homepage and click on the “Start Now” button. You will be guided through a series of steps to set up your account, including providing your business information and billing details.
Step 2: Creating a Display Campaign
Once you have set up your Google Ads account, you can proceed to create a new display campaign. Click on the “Campaigns” tab in the left-hand menu and then click on the blue plus button to create a new campaign. Select the “Display” campaign type and choose your campaign goal based on your marketing objectives.
When setting up your campaign, make sure to give it a meaningful name and select the appropriate campaign settings. This includes specifying your target language, geographic locations, and bidding strategy. Google Ads provides different bidding strategies to choose from, such as manual CPC or automated bidding, depending on your goals and budget.
Step 3: Defining Your Target Audience
The success of your Google Display Ads campaign heavily relies on targeting the right audience. Take the time to define your target audience based on their demographics, interests, and online behavior. This information will help Google in displaying your ads to users who are more likely to be interested in what you have to offer.
Google Ads provides a variety of targeting options, including demographic targeting, keyword targeting, and interest targeting. Experiment with different options to find the best fit for your campaign. Remember, the more specific and relevant your targeting is, the higher the chances of reaching your desired audience.
Step 4: Creating Compelling Ad Creatives
Now comes the fun part – creating your ad creatives. Google Display Ads allow you to create both text and image ads. To make your ads stand out, ensure they are visually appealing, with clear and concise messaging. Use high-quality images, compelling headlines, and persuasive call-to-actions to entice users to click on your ads.
When creating your ad creatives, keep in mind the different ad formats supported by the Google Display Network, such as responsive ads, image ads, and video ads. Experiment with different formats to see which ones perform best for your campaign.
Step 5: Setting Your Budget and Tracking Performance
Before launching your Google Display Ads campaign, it’s important to set your budget and define how you will track its performance. Determine the maximum amount you are willing to spend on a daily or monthly basis, and set your budget accordingly.
Additionally, make use of Google Ads’ conversion tracking features to measure the success of your campaign. By tracking conversions, such as form submissions or purchases, you can get valuable insights into the performance of your ads and make data-driven optimizations to improve results.
Setting up Google Display Ads in 2019 can be a game-changer for your online advertising efforts. By following these steps and keeping the principles I have shared with you in mind, you are well on your way to running successful display campaigns that reach your target audience and drive valuable results. Remember, experimentation and continuous improvement are key, so don’t be afraid to test different strategies and optimize your campaigns along the way.