How To Set Up Aweber Automation

Configuring automation in AWeber can significantly enhance the efficiency of your email marketing strategies and save you valuable time. As an individual who has first-hand experience with AWeber for my own enterprise, I can confirm the incredible impact of its automation capabilities. In this piece, I will walk you through the steps of setting up AWeber automation, offering personal advice and perspectives throughout the process.

Introduction to AWeber Automation

AWeber is a popular email marketing platform that allows you to create and automate your email campaigns. Automation in AWeber enables you to send targeted and personalized messages to your subscribers based on specific triggers or actions they take.

One of the key benefits of using AWeber automation is that it allows you to nurture your leads and build stronger relationships with your subscribers. By sending relevant and timely emails, you can effectively engage your audience and increase conversion rates.

Step 1: Define Your Automation Goals

Before diving into the technical steps, it’s important to define your automation goals. Think about what actions or triggers you want to automate and what outcomes you want to achieve. For example, you may want to automatically send a welcome email to new subscribers, or you may want to send a series of follow-up emails to nurture leads.

Step 2: Set Up Your Trigger

The next step is to set up the trigger that will initiate your automation. A trigger is an action that a subscriber takes, such as signing up for your newsletter, making a purchase, or clicking on a specific link in your email.

To set up a trigger in AWeber, you can use their “Campaigns” feature. Go to the Campaigns tab and click on “Create a Campaign”. Choose the type of campaign that aligns with your automation goals (e.g., “Subscriber Joins a List”, “Subscriber Purchases a Product”).

Once you’ve selected a campaign type, you can configure the trigger settings. This includes selecting the list or segment you want to apply the trigger to, as well as defining any additional conditions or filters.

Step 3: Create Your Automation Workflow

After setting up the trigger, you can start building your automation workflow. The workflow consists of a series of actions and messages that will be executed when the trigger is activated.

In AWeber, you can add different types of actions to your workflow, such as sending an email, tagging a subscriber, or adding a subscriber to a different list. You can also set delays between each action to control the timing of your messages.

To create an email in your automation workflow, you can use AWeber’s drag-and-drop email editor. This allows you to easily design and customize your emails with personalized content, images, and links.

Step 4: Test and Review Your Automation

Once you’ve set up your automation workflow, it’s crucial to test and review it before launching it to your subscribers. AWeber provides a preview feature that allows you to see how your emails will appear to recipients.

Additionally, you can test the triggers by simulating the actions of a subscriber. This will help you ensure that your automation is working as intended and that your emails are being delivered correctly.


Setting up automation in AWeber can be a game-changer for your email marketing strategy. By automating repetitive tasks and delivering targeted messages, you can save time and maximize the effectiveness of your campaigns. Remember to define your goals, set up triggers, create your workflow, and thoroughly test your automation before launching to your subscribers. With AWeber automation, you’ll be able to engage your audience in a more personalized and efficient way.