How To Set Up An Email Campaign In Mailerlite

How To Articles

Setting up an email campaign can be a powerful tool for connecting with your audience and promoting your products or services. In this article, I will guide you through the process of setting up an email campaign in MailerLite, while also sharing some personal tips and insights along the way.

Introduction to MailerLite

Before we dive into setting up an email campaign, let me introduce you to MailerLite. It is a user-friendly email marketing platform that offers a range of features to help you create, send, and track your email campaigns. With its intuitive interface and customizable templates, MailerLite is suitable for beginners and experienced marketers alike.

Step 1: Create a New Email Campaign

To create a new email campaign in MailerLite, start by logging into your account and clicking on the “Campaigns” tab. Then, click on the “Create Campaign” button. You will be prompted to choose the type of campaign you want to create, such as regular email, automated workflow, or A/B split testing. Select the appropriate option based on your goals.

Step 2: Customize Your Campaign

After choosing the campaign type, you will be directed to the email editor. This is where you can customize the look and feel of your email campaign. MailerLite provides a variety of pre-designed templates to choose from, or you can start from scratch and design your own. Add your logo, choose fonts and colors that align with your brand, and craft compelling copy that resonates with your target audience.

Step 3: Add Personalization and Dynamic Content

To add a personal touch to your email campaign, take advantage of MailerLite’s personalization features. You can use merge tags to automatically insert recipients’ names or other details into your emails, making them feel more personalized and engaging. Additionally, consider using dynamic content blocks to display different content based on the recipient’s preferences or past interactions.

Step 4: Segment and Target Your Audience

Segmentation is a crucial aspect of a successful email campaign. MailerLite allows you to create segments based on various criteria, such as location, purchase history, or engagement level. By segmenting your audience, you can send tailored emails that resonate with each group, resulting in higher open and click-through rates.

Step 5: Set Up Automation and Autoresponders

Automation is a powerful feature offered by MailerLite, allowing you to send targeted emails triggered by specific actions or events. For example, you can set up an autoresponder series to welcome new subscribers or send follow-up emails after a purchase. By automating these processes, you can save time while still delivering timely and relevant content to your audience.

Step 6: Test and Preview Your Campaign

Before sending your email campaign to your entire audience, it’s crucial to test and preview it. MailerLite provides a preview feature that allows you to see how your campaign will look across different devices and email clients. Take the time to review your email, check for any formatting or spelling errors, and ensure that all links are working correctly.

Step 7: Schedule and Send Your Campaign

Once you are satisfied with your email campaign, it’s time to schedule and send it. MailerLite offers flexible scheduling options, allowing you to choose a specific date and time for your campaign to be sent. Consider the best time to reach your target audience and maximize your chances of getting opened and engaged with.


Setting up an email campaign in MailerLite is a straightforward process that can yield powerful results for your business or organization. By following these steps and incorporating personal touches, you can create engaging and personalized email campaigns that connect with your audience and drive meaningful actions. Remember to continuously analyze the performance of your campaigns and make adjustments as needed to optimize your email marketing efforts.