How To Set Up An Aweber Email Sequence

How To Articles

Establishing an email series is a successful method for automating your email marketing strategies and providing tailored messages to your subscribers. This article will lead you through the steps of creating an Aweber email series. I will also offer some firsthand knowledge and suggestions to assist you in adding a personal element to your sequences.

Why Use Aweber for Email Sequences?

Aweber is a popular email marketing service provider that offers a wide range of features to help businesses grow their audience and engage with their subscribers. With Aweber, you can easily create and automate email sequences, enabling you to deliver the right message at the right time to your subscribers.

Step 1: Define Your Email Sequence Goals

Before diving into setting up your email sequence, it’s essential to define your goals and objectives. What do you want to achieve with your email sequence? Do you want to nurture leads, promote products, or educate your subscribers? Clearly defining your goals will help you structure your email sequence effectively.

Step 2: Plan Your Sequence

Once you have a clear understanding of your goals, it’s time to plan your sequence. Start by brainstorming the number of emails you want to include in your sequence and the intervals at which you want to send them. Consider the type of content you want to deliver in each email and how it aligns with your goals.

Adding a personal touch to your emails can significantly enhance the engagement and connection with your subscribers. Consider sharing personal anecdotes, stories, or experiences that relate to your content. This will make your emails feel more personable and relatable.

Step 3: Create Your Email Sequence

Now it’s time to put your plan into action and create your email sequence in Aweber. Log in to your Aweber account and navigate to the “Campaigns” section. Click on “Create a Campaign” and choose the “Legacy Follow Up Series” option.

Give your campaign a name and set the desired interval between emails. Then, start crafting your emails one by one. Aweber provides a user-friendly email editor that allows you to customize your emails with images, buttons, and personalized elements.

Remember to include a call-to-action in each email to encourage your subscribers to take the desired action, whether it’s making a purchase, signing up for a webinar, or downloading a resource.

Step 4: Test and Fine-tune

Before activating your email sequence, it’s crucial to test it thoroughly. Send test emails to yourself and ensure that the formatting, links, and personalization tags are working correctly. Take the time to review your emails from your subscribers’ perspective to ensure they flow smoothly and deliver value.

Once you’ve tested your sequence, activate it and monitor the performance. Pay attention to open rates, click-through rates, and conversion rates. Analyze the data and make adjustments as needed to improve the effectiveness of your sequence.


Setting up an Aweber email sequence can be a game-changer for your email marketing efforts. By following the steps outlined in this article, you’ll be able to create a personalized and engaging sequence that resonates with your subscribers. Don’t forget to regularly review and optimize your sequence to ensure it continues to deliver value over time.