How To Set An Automated Welcome Email On Mailerlite

How To Articles

Hello and welcome to my blog! In this post, I will show you how you can easily create an automated welcome email using MailerLite. Being a blogger and digital marketer, I recognize the significance of making a positive first impression on your followers. A well-crafted welcome email can help you connect with your new subscribers and establish a strong relationship right away. Let’s now explore the steps to set up an automated welcome email on MailerLite.

Step 1: Sign up for MailerLite

To get started, you’ll need to sign up for an account on MailerLite. Simply visit their website at and click on the “Sign Up Free” button. Fill in your details and follow the prompts to create your account. Once you’re done, you’ll have access to MailerLite’s user-friendly interface and powerful automation features.

Step 2: Create a New Group

Before setting up your automated welcome email, you’ll need to create a new group to which your subscribers will be added. This will help you keep your contact list organized and segmented. To create a new group, navigate to the “Subscribers” tab in your MailerLite account, and click on “Create a Group”. Give your group a name and any other relevant details, and click on “Save”.

Step 3: Design Your Welcome Email

Now it’s time to design your welcome email. MailerLite offers a drag-and-drop email builder that makes it easy to create visually appealing emails without any coding knowledge. Start by selecting the “Campaigns” tab in your account, and click on “Create Campaign”. Choose “Regular campaign” and then select the group you created in the previous step.

Next, you can customize the design of your email by adding your own text, images, and branding elements. Personalize your email by addressing your subscribers by their first name and adding a personal note to make them feel welcomed. You can also include links to your social media profiles or any other relevant resources.

Step 4: Set Up Automation

Now comes the exciting part – setting up the automation for your welcome email. In MailerLite, go to the “Automation” tab and click on “Create Workflow”. Choose “On Subscriber Join” as the trigger for your automation. Select the group you created earlier, and then click on “Add Event”.

From the list of actions, choose “Send Campaign” and select the welcome email you designed in the previous step. You can also set a delay if you want to send the email after a specific amount of time. For example, you might want to wait a day or two before sending the welcome email to give your subscribers some time to explore your website or other resources.


Setting up an automated welcome email on MailerLite is a powerful way to engage with your new subscribers and make a lasting impression. By following the steps outlined in this article, you’ll be able to create a personalized welcome email that reflects your brand and connects with your audience.

Remember, the key to a successful welcome email is to add personal touches and make your subscribers feel valued. Take the time to craft a compelling message and design an attractive email template. With MailerLite’s automation features, you can set up your welcome email once and let it work its magic on every new subscriber that joins your list.