How To Send To Unopens Mailchimp

How To Articles

Greetings! Today, I would like to discuss my own firsthand encounter and a detailed tutorial on how to send to unopens in Mailchimp. This method of sending to unopens is an effective approach to connect with your audience who may have overlooked your initial email. By resending your email to those who did not open it, you increase the possibility of catching their interest and conveying your message. Let’s explore the steps together!

Step 1: Analyze Your Initial Email

Before you send a follow-up email to unopens, it’s essential to evaluate your initial email. Take some time to review your subject line, preview text, and content. Consider if there are any improvements you can make to increase open rates. Personalizing your subject line or creating a sense of urgency can often help to grab your subscribers’ attention.

Step 2: Segment Your Unopens

To send to unopens in Mailchimp, you need to create a segment of your subscribers who didn’t open your initial email. Mailchimp provides an easy way to do this. Here’s how:

  1. Log in to your Mailchimp account and navigate to the “Audience” section.
  2. Select your desired audience.
  3. Click on the “View Contacts” dropdown menu and choose “Marketing CRM” from the options.
  4. Now, click on the “Create Segment” button.
  5. In the segment creation window, set the criteria as “Email Marketing Status” and choose “Not Opened” from the options.
  6. Save your segment and give it a name that is relevant to your campaign.

Step 3: Create a Follow-up Email

Once you have your segment ready, it’s time to create a follow-up email that will be sent to your unopens. Here’s how to do it:

  1. Go back to the “Campaigns” section in Mailchimp.
  2. Click on the “Create Campaign” button and choose “Email” from the options.
  3. Select the audience you want to send the follow-up email to, and click “Begin”.
  4. Choose a template or design your email from scratch.
  5. Personalize your email further by acknowledging that it’s a follow-up to your previous email. This helps the recipient understand the context.
  6. Craft a compelling subject line that entices people to open your email.
  7. Write engaging content with a clear call-to-action to encourage your subscribers to take the desired action.

Step 4: Schedule and Send

Once you’ve finalized your follow-up email, it’s time to schedule and send it to your unopens. Here’s how:

  1. Review your email one last time to ensure everything looks perfect.
  2. Click on the “Schedule” button at the bottom of the screen.
  3. Choose the date and time you want to send your follow-up email.
  4. Double-check all the settings, and once you’re ready, click “Schedule Campaign”.


Sending to unopens in Mailchimp can significantly improve your email engagement and help you reach a wider audience. By analyzing your initial email, segmenting your unopens, creating a personalized follow-up email, and carefully scheduling and sending it, you can increase the chances of getting your message across to those who initially missed it. Remember to keep experimenting, analyzing your results, and refining your email marketing strategy to achieve the best possible outcomes.