How To Send Sms From Mailchimp

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by

Vector Linux
in

As an individual who creates content and frequently utilizes Mailchimp for email marketing campaigns, I recognize the significance of engaging customers and subscribers through multiple avenues. While email marketing is a valuable resource, it may be beneficial to also connect with your audience through alternative means. One alternative method is through SMS or text messaging. In this article, I will provide step-by-step instructions for sending SMS messages through Mailchimp.

Before we dive into the specifics, let’s first understand why sending SMS messages can be beneficial for your marketing efforts. SMS has a much higher open rate compared to email, with studies showing that nearly 98% of SMS messages are read within 3 minutes of being received. This high level of engagement makes SMS an effective way to grab your audience’s attention and deliver time-sensitive information or promotions.

Integrating SMS with Mailchimp

In order to send SMS messages from Mailchimp, you will need to integrate your Mailchimp account with an SMS service provider. Mailchimp supports several SMS service providers, including Twilio, ClickSend, and others. These providers handle the actual sending of the SMS messages on behalf of Mailchimp.

Here’s how you can integrate SMS with Mailchimp:

  1. Sign in to your Mailchimp account and navigate to the “Audience” tab on the top menu.
  2. Select the audience you want to send SMS messages to, or create a new audience if needed.
  3. Click on the “Manage Audience” dropdown and select “Settings.”
  4. In the settings page, click on the “Connected Sites and Services” tab.
  5. Scroll down to the “SMS” section and click on the “Connect” button next to your preferred SMS service provider.
  6. Follow the prompts to connect your SMS service provider account with Mailchimp. This may involve creating an account with the service provider and providing the necessary API keys or credentials.
  7. Once the integration is complete, you can start sending SMS messages from Mailchimp.

Creating SMS Campaigns in Mailchimp

Now that you have integrated your SMS service provider with Mailchimp, you can start creating SMS campaigns. Here’s how:

  1. Go to the “Campaigns” tab in Mailchimp and click on the “Create Campaign” button.
  2. Choose the audience you want to send the SMS campaign to.
  3. Select “SMS” as the campaign type.
  4. Choose a template for your SMS message or create a new one.
  5. Customize the content of your SMS message. Keep it concise and engaging, as SMS messages have character limits.
  6. Add any necessary personalization tags to make your SMS messages feel more personalized.
  7. Preview and test your SMS message to ensure it looks and reads well.
  8. Select the sending time and date for your SMS campaign.
  9. Click on the “Send” button to schedule or send your SMS campaign.

Conclusion

Sending SMS messages from Mailchimp can be a valuable addition to your marketing strategy, allowing you to reach your audience in a more immediate and personal way. By integrating an SMS service provider and following the steps outlined in this article, you can easily set up and send SMS campaigns directly from Mailchimp. Remember to keep your SMS messages concise and engaging, and always test them before sending to ensure a seamless experience for your recipients.