Hello there! Today, I would like to reveal a neat trick I recently learned for sending Mailchimp emails to multiple tags at once. As a blogger and digital marketer, I frequently encounter the need to deliver customized content to particular groups of subscribers. Mailchimp, a renowned email marketing platform, offers features for managing your email lists and running campaigns. However, by default, it only allows you to send emails to one tag at a time. But don’t worry, I have a solution for bypassing this restriction and sending emails to multiple tags.
Understanding Tags in Mailchimp
Before we dive into the workaround, let’s have a quick refresher on tags in Mailchimp. Tags are labels or identifiers that you can assign to your subscribers to group them based on certain characteristics or interests. They help you organize and segment your email list for better targeting and personalization. For example, you may have tags like “Beginner,” “Intermediate,” and “Advanced” to categorize your subscribers based on their skill level.
The Workaround: Using Segments
While Mailchimp doesn’t provide a direct option to send emails to multiple tags, we can achieve this by leveraging the power of segments. Segments are subsets of your email list based on specific criteria. By creating a segment that includes multiple tags, we can effectively send emails to subscribers who have any of those tags.
Here’s a step-by-step guide to sending Mailchimp emails to multiple tags:
- Login to your Mailchimp account and navigate to the “Audience” section.
- Click on “View Contacts” for the audience you want to work with.
- Click on the “Manage Contacts” dropdown and select “Segments.”
- Click on the “Create Segment” button.
- In the segment builder, set the criteria to include multiple tags. For example, you could select “Any” under the “Tags” option and then choose the tags you want to target.
- Once you have set the criteria, click on “Preview Segment” to see the subscribers who meet the criteria.
- Click on “Save Segment” to save the segment for future use.
- Now, when you create an email campaign, you can choose to send it to the segment you just created. This will effectively send the email to subscribers who have any of the selected tags.
By using this workaround, you can easily send targeted emails to subscribers who belong to multiple tags. It’s a great way to personalize your email marketing and improve engagement with your audience.
Conclusion
Sending Mailchimp emails to multiple tags may not be a built-in feature, but with the power of segments, we can achieve the same result. By creating a segment that includes multiple tags, we can effectively send emails to subscribers who have any of those tags. This allows for better targeting and personalization in your email marketing campaigns. Give it a try and see how it can help you take your email marketing to the next level!