How To Send An Email To Segmented Groups On Mailerlite

How To Articles

I am excited to discuss my personal knowledge and ideas on how to utilize MailerLite to send emails to segmented groups. By targeting specific segments of your subscriber list, you can significantly enhance engagement and conversion rates. Through MailerLite’s robust segmentation capabilities, you can easily tailor your emails and provide personalized content to distinct groups of subscribers.

First, let’s talk about the importance of segmentation. When you send a generic email to your entire subscriber list, you are essentially treating all your subscribers the same way. However, everyone on your list is unique, with different interests, preferences, and needs. By segmenting your subscribers and tailoring your content to their specific interests, you can create a more personalized and relevant email experience, leading to higher open rates, click-through rates, and ultimately, more conversions.

Now, let’s dive into how you can send segmented emails on MailerLite:

Create Segments:

The first step is to create segments within your subscriber list. MailerLite provides several options for segmenting your subscribers, such as by location, demographics, purchase history, engagement level, or any custom fields you’ve set up. Think about the different criteria that are most relevant to your business and create segments accordingly.

Segmentation Tags:

MailerLite also allows you to add segmentation tags to your subscribers. These tags can be used to further categorize and filter your subscribers based on specific actions or attributes. For example, you can add a tag for subscribers who have made a recent purchase, attended a specific event, or subscribed to a particular newsletter. Using segmentation tags allows you to create highly targeted and personalized email campaigns.

Customize Email Content:

Once you have your segments in place, it’s time to customize the content of your emails. MailerLite provides a user-friendly drag-and-drop editor that makes it easy to add personal touches to your emails. You can use dynamic content blocks to insert personalized information, such as the subscriber’s name, location, or any other custom field you’ve collected. Adding personalization to your emails helps to create a stronger connection with your subscribers and makes them feel valued.

Test and Preview:

Before sending your email, it’s essential to test and preview it. MailerLite allows you to send test emails to yourself or your team members to ensure that everything looks and functions as expected. Take the time to thoroughly check each segment’s personalized content and make any necessary adjustments.

Send to Segmented Groups:

Once you are satisfied with your email and have tested it thoroughly, it’s time to send it to your segmented groups. MailerLite allows you to select the segments you want to target, ensuring that your email reaches the right audience. You can also schedule your email to be sent at a specific date and time for maximum impact.


Sending segmented emails on MailerLite is a powerful way to deliver personalized and targeted content to your subscribers. By utilizing the segmentation features, customizing email content, and testing thoroughly, you can significantly improve your email marketing results. Take the time to understand your audience, create relevant segments, and add personal touches to your emails. With MailerLite’s user-friendly platform, you’ll be able to engage and convert your subscribers like never before.