ConvertKit is a popular email marketing tool that allows users to send personalized emails to their subscribers. In this article, I will guide you through the process of sending an email in ConvertKit, while sharing my personal experiences and tips along the way.
To get started, log in to your ConvertKit account and navigate to the “Broadcasts” tab. This is where you can create and send one-time emails to your subscribers.
Once you’re on the Broadcasts page, click on the “Create Broadcast” button. This will open the email editor, where you can start crafting your email.
Step 1: Choose a Template
ConvertKit offers a variety of pre-designed templates to help you get started quickly. You can choose a template that matches your brand or select a blank template to create your own design.
Personally, I like to start with a blank template and add my own personal touches. This allows me to fully customize the email and make it feel more authentic.
Step 2: Write the Content
Now it’s time to write the content of your email. Start with a compelling subject line that will grab your subscribers’ attention. Remember to keep it concise and relevant to encourage them to open the email.
When writing the body of the email, I find that adding personal touches and commentary helps to establish a connection with my subscribers. Sharing personal experiences, anecdotes, or insights can make the email feel more genuine and relatable.
Additionally, I always make sure to include a clear call-to-action in my emails. Whether it’s directing subscribers to click a link, download a free resource, or sign up for a webinar, a strong call-to-action encourages engagement and drives conversions.
Step 3: Customize and Preview
ConvertKit offers various customization options to make your email visually appealing. You can add images, change fonts and colors, and include your logo to reflect your brand identity.
Before hitting the “Send” button, I highly recommend previewing your email to ensure everything looks perfect. ConvertKit provides a preview feature that allows you to see how your email will appear on different devices and email clients.
Step 4: Segment and Send
One of the great features of ConvertKit is the ability to segment your subscribers. Segmentation allows you to target specific groups of subscribers based on their interests, behaviors, or other criteria.
I often use segmentation to send personalized emails to different segments of my audience. For example, I might send a special offer to subscribers who have previously purchased a product from me, while sending educational content to those who haven’t made a purchase yet.
Once you have customized and previewed your email, it’s time to choose the segment you want to send it to. ConvertKit makes it easy to select the desired segment or send the email to your entire subscriber list.
Conclusion
Sending an email in ConvertKit is a straightforward process that allows you to add personal touches and connect with your subscribers on a deeper level. By following the steps outlined in this article, you can create and send compelling emails that resonate with your audience.
Remember to experiment with different strategies, track your email performance, and continuously refine your approach. Happy emailing!