How To Send A Mailchimp Survey

I am excited to discuss my personal journey of sending a Mailchimp survey. Being a content producer, I frequently require input from my readers. With its easy-to-use layout and robust capabilities, Mailchimp has been my preferred choice for handling email campaigns and surveys. So, let’s not waste any time and explore the process of sending a Mailchimp survey.

Step 1: Create a New Campaign

The first step is to log in to your Mailchimp account and navigate to the Campaigns tab. Click on “Create Campaign” and select “Email” as the campaign type. Give your campaign a name and choose the appropriate audience for your survey.

Step 2: Design your Survey Email

Once you have created your campaign, you will be directed to the email design screen. Here, you can get creative and personalize your survey email. Add your logo, choose a visually appealing template, and write a compelling subject line that grabs your recipients’ attention. Remember, the more engaging your email looks, the higher the chances of getting a response to your survey.

Step 3: Insert the Survey Link

Now comes the most crucial part – inserting the survey link. In the email editor, find the place where you want to include the survey link and highlight the text or image that you want to turn into a clickable link. Click on the “Link” button in the toolbar and paste the survey link. Make sure to test the link to ensure it directs your audience to the survey page.

Step 4: Customize the Survey Settings

After inserting the survey link, click on the “Design Survey” button to customize your survey settings. Here, you can choose the survey type, design the survey questions, and add any additional elements such as images or videos. Mailchimp offers a variety of question types, including multiple choice, rating scales, and text fields, allowing you to create a comprehensive and engaging survey.

Step 5: Schedule and Send

Once you are satisfied with the survey design and settings, it’s time to schedule and send your campaign. Choose the date and time you want your survey email to be delivered and review all the campaign details. Double-check everything to ensure accuracy, especially the recipient list. Finally, hit the “Send” button and watch as your survey email lands in your audience’s inbox.


Sending a Mailchimp survey is a powerful way to gather valuable feedback from your audience. By following these detailed steps, you can create a personalized survey campaign that not only looks professional but also encourages recipients to participate. Remember, effective survey design, clear instructions, and enticing visuals are key to maximizing response rates. So, give it a try and start collecting valuable insights from your audience today!