After successfully running an email campaign with Mailchimp, you received positive feedback from your subscribers and achieved high open rates. You feel a great sense of accomplishment. But, what if you need to reuse the same campaign? Perhaps you have new subscribers who did not receive it, or you want to target a different group of your audience. Fortunately, Mailchimp simplifies the process of resending campaigns. Let me demonstrate how.
Step 1: Access your campaign
To resend a campaign in Mailchimp, the first thing you’ll need to do is access the campaign you want to send again. Head over to the Campaigns tab in your Mailchimp dashboard and locate the campaign you want to resend.
Step 2: Click “Replicate”
Once you’ve located the campaign, hover over it and you’ll see a few options appear. Click on “Replicate.” This will create an exact copy of your original campaign, including all the content, design, and settings.
Step 3: Make any necessary changes
Now that you have a replicated version of your campaign, you can make any necessary changes to personalize it for your new audience. This is where you can add those personal touches and commentary I mentioned earlier. Maybe you want to address your subscribers by name or include a special offer just for them. Get creative and make it feel like a brand new, tailored email.
Step 4: Review and send
Once you’re happy with the changes you’ve made, it’s time to review your campaign to ensure everything looks and works exactly as you intend. Double-check your subject line, preview text, and any links or images to make sure they’re all correct. You don’t want to accidentally send out a broken link or misspelled subject line!
When you’re confident that everything is in order, it’s time to hit that send button and deliver your campaign to your eager subscribers. Mailchimp will take care of the rest, ensuring that the email is sent to the right people at the right time.
In conclusion
Sending a campaign again in Mailchimp is a straightforward process that allows you to easily reach new subscribers or target specific segments of your audience. By following these steps and adding your own personal touches, you can breathe new life into your email campaigns and continue to engage and delight your subscribers.