How To Sell Gift Cards Woocommerce

As a passionate online shopper and someone who enjoys receiving gift cards, I comprehend the significance of being able to trade gift cards on an e-commerce platform such as WooCommerce. In this article, I will lead you through the steps of selling gift cards on WooCommerce and also share my own experiences and suggestions throughout the process.

Why Sell Gift Cards on WooCommerce?

Gift cards have become increasingly popular and are a great way to boost your online store’s revenue. By offering gift cards to your customers, you not only provide them with a convenient gifting option but also encourage them to continue shopping on your website.

WooCommerce, being a powerful and versatile e-commerce platform, allows you to easily set up and manage gift card products. Whether you want to sell physical or digital gift cards, WooCommerce provides the necessary tools and functionalities to make the process seamless for both you and your customers.

Setting Up Gift Card Products

The first step to selling gift cards on WooCommerce is to create gift card products. Here’s how:

  1. Navigate to your WooCommerce dashboard and click on “Products.”
  2. Click on “Add Product” to create a new gift card product.
  3. Provide a catchy and descriptive title for your gift card.
  4. In the product data section, select “Virtual” for the product type if you are selling digital gift cards, or “Simple” if you are selling physical gift cards.
  5. Set the price and any other relevant details for the gift card.
  6. For digital gift cards, you can upload a custom image that will be displayed to the customer. Make sure the image represents the essence of the gift card.
  7. Save the product and repeat the process for any other gift card variations you want to offer.

By setting up gift card products as virtual or simple products, you ensure that customers can easily purchase and redeem them on your WooCommerce store.

Promoting and Selling Gift Cards

Now that your gift card products are set up, it’s time to promote and sell them effectively. Here are some tips:

  • Create a dedicated page on your e-commerce website to showcase your gift cards. Use persuasive language to highlight the benefits and value of purchasing your gift cards.
  • Consider offering special promotions or discounts on gift cards to incentivize customers to make a purchase.
  • Utilize your marketing channels, such as email newsletters and social media, to promote your gift cards and reach a wider audience.
  • Engage with your customers by sharing personal stories and testimonials about the positive experiences they’ve had with your gift cards. This helps build trust and encourages others to purchase.

In my personal experience, I found that adding a personal touch to the gift card purchasing process goes a long way. Consider offering customization options, such as allowing customers to add a personalized message or choose a design for their digital gift card. These little touches make the gift card feel more thoughtful and special.

The Redemption Process

Once a customer purchases a gift card from your WooCommerce store, it’s important to provide a smooth and hassle-free redemption process. Here’s how:

  1. Ensure that the gift card details, such as the redemption code or QR code, are clearly displayed on the gift card itself or in the confirmation email.
  2. Give customers clear instructions on how to redeem the gift card during the checkout process. This can be done by creating a specific field for entering the gift card code or by automatically applying the gift card value at checkout.
  3. Regularly communicate with customers who have purchased gift cards to remind them of their remaining balance and any upcoming promotions or offers they can take advantage of.

By providing a seamless redemption process, you enhance the overall customer experience and encourage repeat business.


Selling gift cards on WooCommerce can be a profitable addition to your online store. By following the steps outlined in this article and incorporating personal touches and engaging with your customers, you can create a successful gift card program that drives revenue and customer loyalty.

Remember, gift cards are not only a great gifting option but also an opportunity to showcase your brand and provide a positive shopping experience for your customers. So go ahead, set up those gift card products, promote them effectively, and make selling gift cards on WooCommerce a seamless and rewarding experience for both you and your customers.