How To Sell Digital Products Woocommerce

Using WooCommerce to sell digital products has completely transformed my online business. This platform not only offers a smooth and user-friendly experience, but also comes with a plethora of features and customization options to tailor to my specific needs. In this article, I will be sharing my personal firsthand experience and a detailed walkthrough on how to effectively sell digital products using WooCommerce.

Setting Up WooCommerce

The first step in selling digital products with WooCommerce is to set up your online store. If you haven’t already, you will need to install and activate the WooCommerce plugin on your WordPress website. Once activated, you can go through the setup wizard to configure your store settings, including currency, payment methods, and shipping options.

Next, you’ll need to create product categories for your digital products. This will help organize your products and make it easier for customers to navigate your store. To create a product category, go to the WooCommerce settings and click on the “Products” tab. From there, you can add as many categories as you need.

Adding Digital Products

Now that your store is set up, it’s time to add your digital products. To do this, navigate to the “Products” tab in your WordPress dashboard and click on “Add New.” Fill in the product title, description, and set the price. To sell a digital product, you’ll need to enable the “Virtual” and “Downloadable” options under the “Product Data” section.

If your digital product is a file, such as an eBook or a music track, you can upload it by clicking on the “Add File” button in the “Downloadable Files” section. Additionally, you can set download limits and expiration dates for your digital products to control access and protect your content.

Creating a Seamless Checkout Process

One of the key advantages of using WooCommerce is its built-in checkout process. By default, WooCommerce offers a simple and streamlined checkout experience for customers. However, you can further customize the checkout page to add personal touches and enhance the overall user experience.

For example, you can customize the colors and layout of the checkout page to match your brand’s aesthetics. You can also add a personal message or a thank you note to show your appreciation to customers who purchase your digital products. These small details can make a big difference in building customer loyalty and trust.

Managing Orders and Delivering Digital Products

Once your digital products are live and customers start purchasing them, you will need to manage orders and deliver the digital files securely. WooCommerce provides a comprehensive order management system that allows you to track and fulfill orders with ease.

When a customer purchases a digital product, WooCommerce automatically sends them an email with a unique download link. This link expires after a certain period to prevent unauthorized access. You can also customize the email templates to add your personal touch and branding.

To manage orders and track their status, navigate to the “Orders” tab in your WooCommerce dashboard. Here, you can view details of each order, such as customer information, payment status, and download links. If a customer encounters any issues with their download, you can manually resend the download link or provide assistance directly through your customer support channels.


Selling digital products using WooCommerce has been a game-changer for my online business. The seamless setup process, customizable options, and robust order management system have made selling digital products a breeze. Whether you’re an artist, writer, or musician, WooCommerce provides the perfect platform to showcase and sell your digital creations. Give it a try and see how it can transform your online business!