How To Select Worldwide In Facebook Ads

How To Articles

When it comes to advertising on Facebook, choosing the right target audience is crucial. If you’re looking to reach a diverse group of individuals from various countries globally, the “Worldwide” option could be an ideal selection. This article will walk you through the steps of choosing the “Worldwide” option in Facebook ads and share some personal tips along the way.

First and foremost, it’s important to note that selecting “Worldwide” means your ads will be shown to users all over the globe. This can be beneficial if you have a product or service that is relevant to people from different countries or if you want to increase brand visibility internationally. However, keep in mind that not all businesses will benefit from a worldwide reach, so it’s crucial to consider your target market and goals before choosing this option.

Now, let me walk you through the steps of selecting “Worldwide” in Facebook ads:

Step 1: Accessing Facebook Ads Manager

To get started, log in to your Facebook Ads Manager account. If you don’t have one yet, you’ll need to create one. Once you’re in the Ads Manager, you can begin the process of creating a new ad campaign.

Step 2: Choosing the Objective

Before you can select “Worldwide,” you need to choose the objective of your ad campaign. For example, if you want to drive traffic to your website, you can select the “Traffic” objective. If your goal is to generate conversions, you can choose the “Conversions” objective.

Step 3: Defining the Target Audience

After selecting your objective, you’ll be prompted to define your target audience. Here, you can specify various demographic factors such as age, gender, and interests. However, when it comes to selecting “Worldwide,” you’ll want to leave these fields blank.

It’s worth mentioning that leaving the demographics blank may result in a wider audience reach, but it also means your ad will be shown to users who might not be interested in your product or service. This can lead to lower engagement and conversion rates. So, it’s crucial to weigh the pros and cons before making this decision.

Step 4: Placements and Budget

After defining your audience, you’ll have the option to choose where your ads will be displayed and set your budget. You can select whether you want your ads to appear on Facebook, Instagram, or Audience Network. Additionally, you can set your daily or lifetime budget based on your advertising goals and financial capabilities.

It’s important to note that running ads worldwide can be more costly compared to targeting specific countries or regions. So, it’s advisable to closely monitor your ad performance and make adjustments to your targeting and budget as needed.


Choosing “Worldwide” in Facebook ads can be a powerful tool to reach a global audience. However, it’s essential to carefully consider your business objectives and target market before opting for this option. While it may increase brand visibility, it may not necessarily translate into higher engagement or conversions. Therefore, it’s crucial to analyze your ad performance and make data-driven decisions to optimize your campaigns for success.