How To Segment Your Leads Visual Automation Aweber

How To Articles

Greetings! As of now, let me present to you a detailed manual on how to categorize your potential customers utilizing visual automation within AWeber. As an individual who has employed AWeber extensively for my personal enterprise, I can guarantee the effectiveness of visual automation and its ability to aid you in crafting a more customized and precise email marketing strategy. Therefore, without further ado, let us begin!

What is lead segmentation?

Before we jump into the process of segmenting your leads with visual automation, let’s quickly go over what lead segmentation actually means. In simple terms, lead segmentation is the process of dividing your email subscribers into different groups based on specific criteria or characteristics. By segmenting your leads, you can tailor your messaging to each group, making it more relevant and engaging to them.

Now, let’s move on to the exciting part – how to segment your leads using visual automation in AWeber.

Step 1: Define your target segments

The first step in segmenting your leads is to identify the target segments you want to create. Think about the different characteristics or behaviors that are relevant to your business and that you want to target in your email campaigns.

For example, let’s say you run an online clothing store. You may want to create segments based on preferences such as gender, age group, location, or purchasing history.

Step 2: Set up visual automation in AWeber

Once you have defined your target segments, the next step is to set up visual automation in AWeber. AWeber’s visual automation feature allows you to create personalized and targeted email campaigns without the need for any coding or technical skills.

To get started, log in to your AWeber account and navigate to the Automation tab. Click on “Create a Campaign” and choose the visual automation option.

From here, you can start building your automation workflow by dragging and dropping the different elements onto the canvas. Connect these elements to define the flow of your automation.

Step 3: Create rules for segmenting

Now that you have set up your visual automation workflow, it’s time to create rules for segmenting your leads. This can be done using conditional statements within your automation.

For example, if you want to create a segment based on gender, you can set a rule that checks the gender field of your subscribers. If the gender is ‘male’, the subscriber will be directed to one path in your automation. If the gender is ‘female’, they will be directed to a different path.

Step 4: Personalize your email content

Once you have segmented your leads, it’s important to personalize your email content for each segment. This will help you create a more engaging and relevant experience for your subscribers.

Within your automation workflow, you can use merge tags to dynamically insert personalized information into your emails, such as the subscriber’s name or recent purchase history.

Additionally, you can use conditional content blocks to show different content to different segments within the same email. This allows you to craft tailored messages that resonate with each segment.


Segmenting your leads using visual automation in AWeber is a powerful strategy to create personalized and targeted email campaigns. By defining your target segments, setting up visual automation, creating rules for segmenting, and personalizing your email content, you can significantly increase the effectiveness of your email marketing efforts.

Remember, the more relevant and personalized your emails are, the higher the chances of engaging your leads and converting them into loyal customers. So, start implementing lead segmentation with visual automation in AWeber today and see the impact it can make on your email marketing success.