How To See Your Instagram Ad Interests

How To Articles

Have you ever been curious about how Instagram is able to display advertisements that are tailored to your interests? You may be surprised to learn that Instagram gathers information about your preferences and utilizes it to customize the ads that appear on your feed. In this article, I will walk you through the steps of discovering your ad interests on Instagram and share some of my personal observations along the way.

Step 1: Open Instagram Settings

To begin, open the Instagram app on your mobile device. Tap on your profile picture in the bottom right corner to access your profile. Next, tap on the three horizontal lines in the top right corner to open the menu. Scroll down and tap on “Settings.”

Step 2: Navigate to Ads

In the settings menu, you will find various options. Scroll down until you see “Ads” and tap on it. This is where you can customize your ad experience and view your ad interests.

Step 3: View Your Ad Interests

Under the “Ad Interests” section, you will find a list of topics and categories that Instagram believes you might be interested in based on your activity on the platform. This information is gathered from the posts you like, the accounts you follow, and the ads you interact with.

Take some time to explore the list and see which interests Instagram has associated with your profile. You might discover some interests that you didn’t even realize you had.

Step 4: Personalize Your Ad Experience

If you come across an ad interest that you don’t want Instagram to consider when showing you ads, you have the option to remove it. Simply tap on the interest you want to remove, and Instagram will no longer use it for personalized ad targeting.

On the other hand, if you want to see more ads related to a specific interest, you can tap on “See Fewer Ads Like This” for a particular interest. Instagram will use this information to refine the ads you see on your feed.

Step 5: Opt-Out of Personalized Ads

If you prefer not to receive personalized ads altogether, you can opt-out from this feature. Scroll down to the “Data Use” section in the Ads settings and toggle off the “Personalize Ads” option. Keep in mind that even if you opt-out, you will still see ads on your feed, but they won’t be based on your personal interests.


Discovering your Instagram ad interests can be an eye-opening experience. It provides valuable insight into how technology personalizes the content we consume. Whether you choose to customize your ad experience or opt-out of personalized ads entirely, understanding how Instagram collects and uses your data empowers you to make informed decisions about your online privacy.