How To See Post Engagement On Facebook Ad

When launching a Facebook advertising campaign, it is crucial to monitor the success and interaction of your posts. This allows you to comprehend how successful your ads are in connecting with your desired audience, and empowers you to make informed choices to enhance your campaign. In this article, I will walk you through the steps of monitoring post engagement on Facebook ads, offering personalized tips and observations along the journey.

Step 1: Accessing Facebook Ads Manager

To begin, log in to your Facebook Ads Manager account. If you don’t have an account yet, you can easily create one by visiting Once you’re logged in, navigate to the Ads Manager dashboard where you can manage and view your ad campaigns.

Step 2: Selecting the Ad Campaign

Next, locate the ad campaign for which you want to see post engagement. On the Ads Manager dashboard, you’ll find a list of your active campaigns. Click on the campaign name to proceed to the campaign overview.

Step 3: Viewing Post Engagement

Within the campaign overview, you can access various performance metrics, including post engagement. Scroll down to the “Ad Level” section, where you’ll find a table displaying all the ads within the campaign. Look for the column labeled “Engagement” to see the engagement metrics for each ad.

Post engagement metrics typically include the number of post reactions (likes, loves, etc.), comments, and shares. These metrics provide valuable insight into how users are interacting with your ads and can help you gauge the effectiveness of your campaign.

Step 4: Analyzing Post Engagement

Once you have access to the post engagement metrics, take a moment to analyze the data and draw actionable insights. Look for patterns or trends among the different ads within your campaign. Notice which ads are generating higher engagement and try to identify any common elements or strategies that may be contributing to their success.

Additionally, consider the demographics of the engaged audience. Are there specific age groups, genders, or locations that are more likely to engage with your ads? This information can inform your targeting strategy and help you refine your audience targeting for future campaigns.

Step 5: Taking Action

Based on your analysis of the post engagement metrics, you can now make informed decisions to optimize your campaign. If certain ads are performing exceptionally well, consider allocating more budget to those specific ads or creating similar ads with a higher chance of success.

On the other hand, if some ads are underperforming in terms of engagement, you may want to pause or modify them. Experiment with different ad creative, copy, or targeting options to improve engagement and increase your ad’s effectiveness.

Personal Touch:

As a digital marketer, I often find the post engagement metrics to be invaluable in understanding the impact of my Facebook ad campaigns. It’s fascinating to see how users interact with my ads and which strategies resonate most with my target audience.


Effectively tracking post engagement on Facebook ads allows you to measure the success of your campaigns and make data-driven decisions to optimize your advertising efforts. By analyzing these engagement metrics, you can refine your targeting, create more engaging ads, and ultimately achieve better results. So, take the time to dive into the post engagement data and use it to your advantage!