How To See Invalid Clicks In Google Ads

How To Articles

As a digital marketer, a major obstacle I encounter is verifying the legitimacy of clicks on my Google Ads. Clicks that are not genuine can not only deplete my budget, but also affect the effectiveness of my campaigns. In this article, I will share my own experiences and offer in-depth knowledge on how to detect and minimize invalid clicks on Google Ads.

What are Invalid Clicks?

Invalid clicks are those that are generated with malicious intent or are not genuine user interactions. These clicks can be generated by competitors trying to exhaust your budget or by automated bots. Identifying and filtering out these clicks is crucial for optimizing your advertising campaigns and ensuring that you are getting genuine traffic.

Monitoring Click-through Rates (CTRs)

A key indicator of potential invalid clicks is a sudden spike or abnormal increase in click-through rates. By closely monitoring CTRs, you can identify any unusual patterns in click activity. If you notice a sudden increase in CTR without a corresponding increase in conversions or engagement, it may be an indication of invalid clicks.

Using Google Ads’ Invalid Click Reports

Google Ads provides a set of tools and reports to help advertisers track and analyze invalid clicks. The Invalid Clicks report can be accessed by navigating to the Dimensions tab in your Google Ads account. This report provides detailed information on the number and percentage of invalid clicks, as well as insights into the sources and timing of these clicks.

By regularly reviewing this report, you can identify any suspicious activity and take appropriate action to prevent further invalid clicks. Google Ads uses advanced algorithms and machine learning techniques to detect and filter out invalid clicks, but it’s still essential to monitor the data yourself.

Implementing Click Fraud Prevention Techniques

In addition to relying on Google Ads’ built-in tools, there are several proactive measures you can take to prevent invalid clicks:

  1. Set Up IP Exclusions: Identify IP addresses or IP ranges associated with suspicious activity and exclude them from your campaigns. This can help prevent clicks from known sources of click fraud.
  2. Use Conversion Tracking: By tracking conversions, you can assess the quality of clicks and identify any discrepancies between clicks and actual conversions. If you notice a significantly low conversion rate, it may be a sign of invalid clicks.
  3. Utilize Click Fraud Detection Software: There are various third-party tools available that specialize in detecting and preventing click fraud. These tools use advanced algorithms to analyze click patterns and identify potential fraudulent activity.

By implementing these techniques and regularly monitoring your campaigns, you can minimize the impact of invalid clicks and ensure that your advertising budget is being utilized effectively.


As digital advertisers, it’s essential to be vigilant and proactive in identifying and mitigating invalid clicks in Google Ads. By monitoring click-through rates, utilizing Google Ads’ Invalid Click reports, and implementing click fraud prevention techniques, we can optimize our campaigns and protect our advertising budgets.