How To See Google Ad Assumptions

How To Articles

Have you ever thought about how Google determines which ads to display to you? It’s not a random choice – Google employs a complex algorithm to make informed predictions based on your interests and preferences. These predictions are known as “ad assumptions”. In this article, I will walk you through the steps of viewing your Google ad assumptions and also provide some personal reflections.

Step 1: Sign in to Your Google Account

The first step is to sign in to your Google Account. This is essential, as Google collects data about your online activities and uses it to personalize the ads you see. If you don’t have a Google Account, you can create one for free.

Step 2: Access Your Google Ad Settings

Once you’re signed in, go to the Google Ad Settings page. You can find this by navigating to in your web browser. This is where you can manage your ad preferences and see the assumptions Google has made about you.

Step 3: Explore Your Ad Categories

On the Google Ad Settings page, you’ll see a list of ad categories that Google has associated with your account. These categories represent the topics and interests that Google believes are relevant to you. Take some time to explore these categories and see if they align with your actual preferences.

For example, you may see categories such as “Technology”, “Travel”, “Fitness”, or “Cooking”. If any of these categories don’t resonate with you, you can remove them by clicking on the cross icon next to the category. This helps Google refine its assumptions and show you more relevant ads.

Step 4: View Your Ad Personalization

Beneath the ad categories, you’ll find a section called “Your ad personalization”. This provides insights into how Google determines which ads to show you. Here, you can see the factors that influence your ad preferences, such as your age, gender, and online activities. You can also turn off ad personalization if you prefer to see generic ads.

It’s worth noting that Google’s ad assumptions are not perfect and can sometimes be inaccurate. If you notice any irrelevant or misleading ad categories, you can provide feedback to Google by clicking on the “Send feedback” link. This helps Google improve its ad targeting algorithms.


Exploring your Google ad assumptions can be an eye-opening experience. It gives you a glimpse into how technology collects and utilizes your personal data to deliver targeted ads. Remember, Google’s intention is to provide a more personalized and relevant advertising experience, but it’s important to be aware of the information you’re sharing and make informed decisions about your privacy settings.

By taking control of your ad preferences and providing feedback, you can help shape the ads you see and improve the overall ad experience for yourself and others. So, go ahead and dive into your Google ad settings to see what assumptions Google has made about you!