How To See Ad Interests Instagram

How To Articles

Have you ever pondered about the method used by Instagram to select which ads to display for you? It may appear mystical, but in reality, Instagram utilizes your likes and choices to personalize the ads that appear on your feed. In this piece, I will lead you in learning the steps of discovering your ad preferences on Instagram, and demonstrate how you can modify them to better align with your interests.

Understanding Ad Interests

Before we dive into the steps, let’s first understand what ad interests are. Instagram collects data from your activity on the platform, including the accounts you follow, the posts you like, and the topics you engage with. Based on this data, Instagram creates a profile of your interests and uses it to deliver ads that are relevant to you.

Step 1: Accessing Ad Interests

To see your ad interests on Instagram, follow these simple steps:

  1. Open the Instagram app on your mobile device.
  2. Go to your profile by tapping on the profile icon in the bottom right corner.
  3. Tap on the hamburger menu icon in the top right corner to open the settings menu.
  4. Scroll down and tap on “Settings”.
  5. Under the “Account” section, tap on “Ads”.
  6. Here you will find the “Ad Interests” option. Tap on it to view your personalized ad interests.

Step 2: Exploring Your Ad Interests

Once you are in the “Ad Interests” section, you will see a list of topics and categories that Instagram has identified as your interests. This list may include various topics such as travel, fashion, technology, and more. Take some time to scroll through the list and see which interests resonate with you.

Step 3: Customizing Your Ad Interests

If you want to update or remove any of your ad interests, Instagram provides the option to do so. Here’s how:

  1. Tap on an ad interest that you wish to modify.
  2. You will be redirected to a page with more information about that specific interest.
  3. Here, you can choose to either “See Fewer Ads About This” or “Remove This Interest” entirely.
  4. By selecting “See Fewer Ads About This”, Instagram will reduce the number of ads related to that interest, but it will not remove it completely.
  5. If you choose to “Remove This Interest”, Instagram will no longer use it to personalize the ads you see.

A Personal Touch

Discovering my ad interests on Instagram was an eye-opening experience. It made me realize just how much Instagram knows about my preferences and how they use that information to deliver targeted ads. I found it intriguing to see the different categories and topics that Instagram had identified as my interests. It made me reflect on my own online behavior and the impact it has on the ads I encounter.

Customizing my ad interests was also empowering. It allowed me to take control of the ads I see on my feed and ensure that they align with my own preferences. By removing certain interests that no longer resonated with me, I was able to curate a more personalized ad experience.


Understanding and customizing your ad interests on Instagram can greatly enhance your overall experience on the platform. It allows you to have more control over the content you see and ensures that the ads you encounter are relevant and meaningful to you.

So why not take a few moments to explore your ad interests on Instagram? You might discover new topics that pique your interest or find the joy of curating your own personalized ad experience. Happy exploring!