How To Run Facebook Ads 2020

How To Articles

Utilizing Facebook advertising is now a crucial tactic for both companies and individuals looking to effectively connect with their desired audience in 2020. With my vast expertise in digital marketing and running Facebook ads, I can attest to the platform’s robust capabilities and impressive features that can aid in accomplishing your marketing objectives. Within this article, I will provide a step-by-step guide on how to run fruitful Facebook ads in 2020, while also sharing personal advice and perspectives.

Understanding Your Target Audience

Before you start running Facebook ads, it’s crucial to understand your target audience. Knowing who you’re trying to reach will allow you to create ads that resonate with them. Spend time researching and defining your target audience based on factors such as demographics, interests, and behaviors. Use Facebook’s Audience Insights tool to gain valuable insights into your target audience.

Setting Clear Objectives

Having clear objectives is essential for any Facebook ad campaign. Are you looking to drive traffic to your website, generate leads, increase brand awareness, or boost sales? Defining your objectives will help you choose the right ad format, bidding strategy, and targeting options. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals will increase the chances of success.

Creating Compelling Ad Creative

The success of your Facebook ads largely depends on the creative elements you use. Catchy headlines, engaging copy, and captivating visuals are key. Use high-quality images or videos that grab attention and align with your brand. Keep your ad copy concise, compelling, and relevant to your target audience. Don’t forget to include a clear call-to-action (CTA) that prompts users to take the desired action.

Selecting the Right Ad Format

Facebook offers a variety of ad formats to choose from, including image ads, video ads, carousel ads, and more. The format you choose should align with your campaign objectives and resonate with your target audience. Experiment with different formats to see which ones perform best for your specific goals.

Optimizing Your Targeting

Facebook’s targeting options allow you to reach the right people at the right time. Refine your audience based on demographics, interests, behaviors, and even life events. Additionally, take advantage of Facebook’s Lookalike Audiences feature, which helps you find new potential customers similar to your existing customer base.

Monitoring and Testing

Constant monitoring and testing are crucial to the success of your Facebook ad campaigns. Regularly analyze the performance of your ads using Facebook Ads Manager or other analytic tools. Test different variations of your ad creative, targeting options, and bidding strategies to optimize your results. It’s also important to stay updated with Facebook’s advertising policies and make any necessary adjustments to comply with their guidelines.


Running Facebook ads in 2020 can be a highly effective way to reach and engage your target audience. By understanding your audience, setting clear objectives, creating compelling ad creative, selecting the right ad format, optimizing your targeting, and consistently monitoring and testing, you can maximize the success of your campaigns. Remember, Facebook’s advertising platform is constantly evolving, so staying informed about new features and best practices is crucial. Get started today and see the impact Facebook ads can have on your marketing efforts.