Re-sending emails to individuals who have not viewed them can be a valuable strategy for boosting engagement and enhancing the success of your email marketing efforts. In this article, I will provide step-by-step instructions for resending unopened emails in Mailchimp, including personalized tips and insights from my own personal experience.
Step 1: Understand the Importance of Resending
Resending emails to unopened recipients can significantly improve your email open rates and increase the chances of your audience engaging with your content. It allows you to target those who may have missed your initial email or were too busy to open it at the time.
I personally find that resending emails not only gives me a second opportunity to connect with my subscribers but also allows me to refine my email content and subject line for better performance.
Step 2: Identify Unengaged Subscribers
Before you can resend your email to unopened recipients, you need to identify who they are. Mailchimp provides a simple and effective way to segment your subscribers based on their engagement levels.
To do this, navigate to your audience dashboard in Mailchimp and select the list you want to work with. Then, click on the “Manage Contacts” dropdown and choose “Segments.”
Create a new segment and set the conditions to include subscribers who have not opened your previous email. You can also set additional criteria to further refine your segment if needed.
Once you have created the segment, you will have a list of all unengaged subscribers who will be eligible to receive the resent email.
Step 3: Customize Your Resent Email
When resending your email, it’s important to make some changes to make it feel fresh and intriguing to the recipients. Adding a personal touch to the email content and subject line can help grab their attention and entice them to open it.
I usually start by analyzing the performance of my previous email and identifying areas that can be improved. I pay close attention to the subject line, email copy, and call-to-action. Then, based on my insights, I tweak the subject line, rewrite parts of the email to make it more compelling, and perhaps add a sense of urgency to prompt action.
Remember, the goal is to make the resent email stand out from the previous one while still maintaining a consistent brand voice and message.
Step 4: Schedule and Send the Resent Email
Once you have customized your resent email, it’s time to schedule and send it to your unopened recipients. Mailchimp makes it easy to do this with its intuitive interface.
In the campaign builder, select the segment you created earlier as the target audience for your email. Then, choose the date and time you want the email to be sent.
Before hitting the send button, I always double-check everything to ensure the resent email looks and feels the way I intended. It’s crucial to review the subject line, email content, and any personalization elements to avoid any mistakes or inconsistencies.
Conclusion
Resending emails to unopened recipients in Mailchimp can be a powerful strategy to boost engagement and maximize the effectiveness of your email marketing efforts. By customizing your resent email and targeting the right segment, you can increase the chances of catching the attention of those who missed your initial email. Remember, analyzing the performance of your previous email and making relevant improvements is key to success.