In this article, I will guide you through the process of resending emails to hard bounces in MailerLite. As someone who has worked extensively with this email marketing platform, I understand the frustration that can arise when a significant number of your emails bounce back. But fear not! With MailerLite, you can easily resend emails to hard bounces and improve your email deliverability rates.
Before we dive into the details, let’s quickly go over what exactly a hard bounce is. A hard bounce occurs when an email is permanently rejected by the recipient’s mail server. This can happen due to reasons such as an invalid or non-existent email address, a blocked domain, or a full mailbox.
Step 1: Identify the Hard Bounces
The first step in the process is to identify the hard bounces in MailerLite. To do this, you can navigate to the “Subscribers” tab and click on “Bounced” in the left-hand menu. Here, you will find a list of all the bounced emails categorized as hard bounces.
Step 2: Create a Segment
Next, you will need to create a segment to include only the hard bounces. This will allow you to send targeted campaigns specifically to this group. To create a segment, click on “Segments” in the left-hand menu, and then click on “Create Segment.” Choose the relevant conditions to filter out only the hard bounces and save the segment.
Step 3: Resend the Emails
Now that you have identified the hard bounces and created a segment, it’s time to resend the emails. To do this, go to the “Campaigns” tab and click on “Create Campaign.” Select “Regular campaign” and choose the segment you created earlier as the recipient list. Customize your email campaign as desired, making sure to address any specific concerns related to the bounce issue. Once you are satisfied with the content, schedule or send the campaign.
Step 4: Monitor the Results
After resending the emails, it’s important to monitor the results to gauge the effectiveness of your campaign. Keep an eye on the open rates, click-through rates, and bounce rates of the resent emails. This information will help you determine whether the issue persists or if it has been resolved.
It’s worth noting that while resending emails to hard bounces can improve deliverability rates, it’s essential to take proactive measures to prevent hard bounces in the first place. Regularly clean your email list, remove invalid or inactive email addresses, and encourage subscribers to update their information if necessary.
Resending emails to hard bounces in MailerLite can be an effective strategy to improve deliverability rates and ensure your messages reach the intended recipients. By following the steps outlined in this article, you can identify hard bounces, create targeted segments, and resend emails to maximize the effectiveness of your email campaigns. Remember to continually monitor the results and implement best practices to maintain a healthy and engaged subscriber list.