Hello there! Today, I would like to discuss my own personal experience and offer advice on how to eliminate the double opt-in “Thank You” page in MailerLite. As an email marketer, I recognize the significance of simplifying the user journey and minimizing any obstacles that could hinder subscribers from fully interacting with your materials.
What is double opt-in?
Before we dive into the steps, let’s quickly go over what double opt-in is. Double opt-in is a two-step process for subscribing to an email list. When someone enters their email address on your website, they receive an email with a confirmation link. They need to click on that link to verify their email address and complete the subscription process.
Why remove the “Thank You” page?
The default behavior in MailerLite is to redirect subscribers to a “Thank You” page after they confirm their email address. While this page is customizable, it may not always align with your branding or provide the best user experience.
By removing the “Thank You” page, you can keep subscribers on your website or redirect them to a more personalized landing page. This allows you to further engage with your audience and guide them towards your desired action, whether it’s downloading a lead magnet, making a purchase, or simply exploring more of your content.
Step-by-step guide to remove the “Thank You” page:
- Login to your MailerLite account and navigate to the “Forms” section.
- Select the form you want to edit or create a new form.
- In the form editor, click on the “Settings” tab.
- Scroll down to the “Thank You Page” section.
- Click on the toggle switch to disable the default “Thank You” page.
- If you want to redirect subscribers to a custom URL, enable the “Redirect to URL” option and enter the desired URL.
- Save your changes.
Personal commentary:
Removing the “Thank You” page has been a game-changer for me. It allows me to provide a consistent brand experience to my subscribers and guide them towards taking the desired action. Plus, I can easily redirect them to a landing page that’s tailored to their interests or offer them a special discount as a thank you for joining my list.
Remember, it’s essential to strike a balance between automation and personalization. Although double opt-in provides an added layer of protection against fake or mistyped emails, removing the “Thank You” page can help you optimize your user experience and ultimately boost your engagement and conversions.
Conclusion:
By following the simple steps outlined above, you can easily remove the double opt-in “Thank You” page in MailerLite. Remember to consider your audience’s needs and align the user experience with your brand. Happy email marketing!