How To Remove Ad Tools And Insights On Instagram

How To Articles

Taking away advertising tools and insights on Instagram is an effective way to simplify your social media usage and take charge of the content you are exposed to. In this piece, I will share my own observations and give detailed guidance on how to eliminate these tools from your Instagram profile.

Why Remove Ad Tools and Insights?

Before we dive into the process, let’s discuss why you might want to remove ad tools and insights from your Instagram account. While these tools can provide valuable data for businesses and advertisers, they can also be intrusive and potentially compromise your privacy. By removing them, you can enjoy a more streamlined and personalized Instagram experience.

Step 1: Accessing Instagram Settings

To begin the process, open the Instagram app on your mobile device and navigate to your profile by tapping on the profile icon at the bottom right corner of the screen. Once you’re on your profile, look for the three horizontal lines at the top right corner—tap on it to access the settings menu.

Step 2: Privacy Settings

Within the settings menu, scroll down until you find the “Privacy” option. Tap on it to access the privacy settings.

Step 3: Ad Settings

Within the privacy settings, look for the “Ads” option. Tap on it to access the ad settings.

Step 4: Removing Ad Interests

Under the “Ad Interests” section, you’ll find a list of topics and categories that Instagram has identified as relevant to you. These interests are used to personalize the ads you see on your feed. To remove a specific interest, simply tap on it and then tap on the “Remove” button.

Step 5: Disabling Ad Personalization

To further limit the ads you see on Instagram, you can disable ad personalization. This can be done by toggling off the “Ad Personalization” option found in the ad settings.

Step 6: Removing Insights

If you’re also looking to remove insights on Instagram, unfortunately, there is currently no built-in option to do so. Insights provide data on the performance of your posts and engagement with your followers. However, you can limit the visibility of these insights by switching your account from a business profile to a personal profile.


Removing ad tools and insights on Instagram can help you regain control over your social media experience and limit the invasiveness of personalized ads. By following the steps outlined in this article, you can remove ad interests, disable ad personalization, and switch to a personal profile to limit the visibility of insights. Enjoy a more personalized Instagram feed without compromising your privacy!