How To Refresh Facebook Ads

How To Articles

Hey there! So you want to learn how to refresh your Facebook ads? Well, you’ve come to the right place! As a seasoned Facebook advertiser, I’ve had my fair share of experience with ad campaigns. In this article, I’ll share some tips and tricks on how to effectively refresh your Facebook ads to keep them engaging and performing at their best.

Why Refreshing Facebook Ads Matters

Before we dive into the technical aspects of refreshing Facebook ads, let’s quickly talk about why it’s important. Over time, even the most engaging and well-performing ads can become stale. Users get accustomed to seeing the same content repeatedly, which can lead to ad fatigue. Refreshing your ads helps combat this ad fatigue and keeps your audience engaged and interested in your content.

Assessing Ad Performance

The first step in refreshing your Facebook ads is to assess their performance. Take a close look at the key metrics such as click-through rate (CTR), engagement rate, conversion rate, and cost per click (CPC).

If the performance of your ads has deteriorated, it’s a clear sign that it’s time for a refresh. On the other hand, if your ads are still performing well, you may consider making small tweaks to improve them further.

Refreshing Ad Creatives

One of the most effective ways to refresh your Facebook ads is by updating the ad creatives. Start by analyzing the current creatives and identify areas for improvement. Ask yourself:

  • Is the messaging still relevant and compelling?
  • Are the images or videos captivating and eye-catching?
  • Could the ad copy or call-to-action (CTA) be more compelling?

Based on your analysis, make the necessary changes to your ad creatives. This could involve updating the images or videos, rewriting the ad copy, or testing different CTAs. Remember to stay true to your brand’s voice and maintain a cohesive visual identity across all your ads.

Optimizing Ad Targeting

Besides updating your ad creatives, another way to refresh your Facebook ads is by optimizing your ad targeting. Over time, your target audience may change or evolve, and it’s essential to keep up with these changes.

Review your targeting parameters and consider adjusting them to target a different demographic, location, or interest group. By reaching out to a new audience segment, you can expand your reach and potentially find new customers or clients.

Scheduling and Budgeting

Refreshing Facebook ads also involves thoughtful scheduling and budgeting. It’s important to consider the frequency at which your ads are shown to your audience. Showing ads too frequently can lead to ad fatigue, while showing them too infrequently may reduce their effectiveness.

Experiment with different ad schedules and budget allocations to find the right balance. Facebook’s ad manager provides tools and analytics to help you track the performance of your ads based on scheduling and budgeting, so make good use of these features.


Refreshing your Facebook ads is crucial to maintaining their effectiveness and engaging your audience. By regularly assessing the performance of your ads, updating ad creatives, optimizing ad targeting, and fine-tuning scheduling and budgeting, you can ensure that your ads continue to make a positive impact on your target audience.

Remember, refreshing ads is an ongoing process. Stay curious, test new strategies, and always keep an eye on the performance metrics. Now go ahead and put these tips into action!