How To Put A Product On Sale Woocommerce

How To Articles

I remember when I first started my online store using WooCommerce, one of the things I was most excited about was being able to easily put my products on sale. Offering discounts and promotions is a great way to attract customers and boost sales. In this article, I will guide you through the process of putting a product on sale using WooCommerce, sharing my personal experiences and tips along the way.

Step 1: Set up the WooCommerce Plugin

The first step, if you haven’t already, is to install and set up the WooCommerce plugin on your WordPress website. Once you have it installed, you can start adding products to your store.

Step 2: Add a New Product

To put a product on sale, you need to first add it to your WooCommerce store. Go to your WordPress dashboard, click on “Products” in the left-hand menu, and then click on “Add Product”. Fill in the necessary details such as the product name, description, price, and any other information you want to include.

Step 3: Enable Sale Price

Once you have added all the details for your product, scroll down to the “Product Data” section. Here, you will find an option called “Sale Price”. Check the box next to it and enter the discounted price you want to offer for your product. You can also set a sale start and end date if you want the discount to be available for a specific period of time.

Step 4: Optional Sale Schedule

If you want to schedule your sale to start and end automatically, WooCommerce provides a built-in feature called “Scheduled Sale”. You can find this option just below the sale price field. Click on the “Schedule” button, set the start and end dates, and click “OK”. This is useful if you want to plan your sales in advance and have them automatically start and end on specific dates.

Step 5: Save and Publish

Once you have set up the sale price and any other options you want, click on the “Publish” button to make your product live on your WooCommerce store with the discounted price. Congratulations, you have successfully put a product on sale!

My Personal Tips

Putting a product on sale is not just about setting a lower price – it’s also about creating a sense of urgency and excitement for your customers. Here are some additional tips and tricks to make your sales more effective:

  1. Offer limited-time sales: By setting a specific start and end date for your sale, you can create a sense of urgency and encourage customers to make a purchase before the discount expires.
  2. Promote your sale: Don’t forget to promote your sale on your website, social media channels, and through email marketing. Make sure your customers know about the great deals you are offering.
  3. Create bundle offers: Consider bundling multiple products together and offering a discounted price. This can entice customers to buy more items and increase your average order value.
  4. Track your sales: Keep an eye on your sales performance during the promotion period. This will help you understand the effectiveness of your sale and make improvements for future promotions.


Putting a product on sale in WooCommerce is a simple yet powerful way to attract customers and increase your sales. By following the steps outlined in this article, you can easily set up and manage sales for your online store. Remember to add your personal touches and create a sense of excitement around your promotions. Happy selling!