Publishing a Constant Contact email on Facebook is an excellent method for expanding your reach and connecting with your followers. This article will walk you through the process of posting a Constant Contact email on Facebook, as well as provide some helpful insights and advice.
Step 1: Designing your Email
The first step is to design your email in Constant Contact. Make sure you create an email that is visually appealing and includes compelling content. Remember, your email represents your brand, so it should be consistent with your overall messaging and design.
Personally, I find that using colorful visuals, concise yet informative text, and a clear call-to-action works best to grab the attention of readers. Don’t forget to add your social media icons and links to encourage your subscribers to follow you on Facebook!
Step 2: Generate a Web Version
Once your email is designed, you need to generate a web version. This will create a unique URL for your email that can be shared on social media platforms like Facebook. To do this, simply click on the “Web Version” button in Constant Contact and copy the generated URL.
It’s important to keep in mind that the web version may not display exactly as it does in the email client. So, make sure to review and test the web version before proceeding to the next step.
Step 3: Creating a Facebook Post
Now, let’s move on to Facebook. Start by logging in to your account and navigating to your business page. Click on the “Create a post” section and paste the web version URL of your email into the text box.
Here’s where you can add a personal touch. I recommend writing a brief introduction or commentary to accompany the link. Share why your followers should click on the link and what they can expect to find in the email. Adding a personal touch helps to create a connection and make your post more engaging.
Step 4: Customizing the Thumbnail and Description
When you paste the web version URL into the text box, Facebook will automatically generate a thumbnail image and description based on the content of your email. However, you have the option to customize these elements if you prefer.
If you’re not happy with the automatically generated thumbnail, you can upload a custom image that is more representative of your email content. Additionally, you can edit the description to provide a concise summary or highlight a specific offer or promotion.
Step 5: Publish and Engage
Once you’re satisfied with the post content, it’s time to hit the publish button! Your email, along with the personalized introduction, thumbnail, and description, will now be visible to your Facebook followers.
Now, be sure to actively engage with your audience by responding to comments, answering questions, and encouraging further discussion. This will help you build a stronger connection with your followers and drive more engagement.
Conclusion
Posting a Constant Contact email on Facebook is a powerful way to extend the reach of your email campaigns and connect with your audience on social media. By following the steps outlined in this article, you can effectively share your email content while adding personal touches and commentary to make it more engaging. Remember to always review and test your web version before posting, and don’t forget to actively engage with your Facebook followers to maximize the impact of your email campaign.