How To Play Video Inside Mailchimp Email

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by

Vector Linux
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In this article, I will show you how to insert videos into Mailchimp emails. Having expertise in technical subjects, I have researched different approaches and determined the most efficient method to achieve this task.

Introduction

Mailchimp is a popular email marketing platform that allows users to create engaging and visually appealing emails. While it doesn’t provide built-in support for video playback, there are a few workarounds that you can use to include videos in your Mailchimp emails.

Method 1: Using GIFs

If you want to add motion to your emails without directly embedding videos, you can use GIFs. GIFs are small animated images that can convey the essence of a video without the need for playback. To add a GIF to your Mailchimp email:

  1. Create or find a suitable GIF that represents the video you want to include.
  2. Upload the GIF to a hosting platform or your own website.
  3. In your Mailchimp email editor, insert the GIF as an image by clicking on the image icon and providing the GIF’s URL.
  4. Resize and position the GIF as desired.

By using GIFs, you can add visual interest to your emails and give recipients a glimpse of the video content you want to share.

Method 2: Thumbnail Images

Another approach is to include thumbnail images of your videos in your Mailchimp emails. This method requires hosting your videos on a video platform such as YouTube or Vimeo. Here’s how to do it:

  1. Upload your video to a video hosting platform and obtain the embed code.
  2. In your Mailchimp email editor, insert an image block and upload the thumbnail image of your video.
  3. Resize the image to an appropriate size and position it in your email.
  4. Add a link to the embedded video by selecting the image and clicking on the hyperlink icon. Paste the embed code as the URL.

By using thumbnail images, you can entice recipients to click on the image, which will redirect them to the video hosted on the platform of your choice.

Method 3: Landing Page

If you want to provide a more immersive video experience, consider creating a landing page where the video can be played. You can then include a link or button in your Mailchimp email that directs recipients to the landing page. Here’s how:

  1. Create a landing page using a website builder or your own website.
  2. Embed the video on the landing page using the appropriate embed code.
  3. In your Mailchimp email, insert a link or button that directs recipients to the landing page.

This method allows you to provide additional context and information alongside the video, creating a more engaging experience for your audience.

Conclusion

While Mailchimp doesn’t directly support video playback within emails, you can use GIFs, thumbnail images, or landing pages to include videos in your email campaigns. Experiment with these methods to find the one that works best for your needs. Adding videos to your emails can help you captivate your audience, increase engagement, and drive conversions.